Tag: Mad Men

Mad Men Week: Mad Motherhood

I used to think that I would be the type of mother like Claire Huxtable from The Cosby Show. Calm and together. Beautiful and smart. Making time for a fulfilling career and still having an impromptu musical number complete with costumes in order to illustrate an important life lesson. If my life were a musical I would feel more like Miss Hannagan from Annie. Everything around me is little…

I would like to think that I will never be like Betty Draper from Mad Men. We look at her through our take on modern feminism and feel bad for her. Poor bored Betty. Thank God that we have all been liberated from only having such choices. Betty Draper going to therapy because she can’t talk to anyone about how trapped she feels. How alone. How bored and guilty she feels about the role she has no choice about in her own life. Everything from the way the birth is treated to daily choices within the home. The constant undercurrent is that of limited choices. This is not an antiquated idea. As a mother, I know how it feels some days to count the hours until bedtime. Or to not be able to wait until my husband takes two steps in the door before I am telling him about the terrors our offspring have been that day. Yes, like Betty Draper I relish having a glass of red wine at the end of the day and talking to my friends. Other mothers and caregivers in the trenches with me.

Is that why we feel bad for Betty Draper? Because we know someone like her? Our own mothers? A sister? A friend? Or does she hit a little too close to home for some of us? It is the judgment of her that I have to wrestle with. Poor Pampered Betty Draper. A housewife with a maid and nothing to fill her days but shopping. High class problems indeed. Instead of dumping our kids in front of the black and white TV with three channels, we now have the Wii in monster 65-inch color, surround-sound, high definition. Is spending hours on Etsy so much different than at the department store? Hiding from our children. Hiding from who we are. Betty being so afraid of her own sexuality that her daughter ends up in therapy for “playing with herself.” I am sure all of us have had to confront some issue with our children that we have never anticipated. “Did you really just wipe boogers on the wall?” “Is that a fish stick under your pillow?” “No, I don’t know why trees don’t talk back.”

Parts of my life are not that different from what I can imagine for a 1950s or 60s housewife. Yes I am from the Midwest. Yes I got married at 20. Yes I was pregnant at said event. I still do laundry almost every day. I still wash dishes. For the most part, I have stayed home with my children. But I like being with my kids. I like who they are. I enjoy just being with them and seeing them discover how to navigate this world. The difference now is that so does my husband. He makes more dinners than I do. It is the expectations that are different. Not the reality. I think he would fear for his life if he came home and demanded his dinner. Our house will NEVER be as clean as the Drapers’. We don’t have a maid. We can’t afford it. The choices we have made allow me to stay home. Would we be more financially secure if we had two incomes, of course. Are there mothers out there who do not have this option, absolutely. But more and more I realize that it is other women who are our greatest obstacles. No matter what a woman’s choice is, it should be supported as valid by other women. Too frequently it is not. Working mothers think that stay-at-home-mothers are lazy or spoiled, and stay-at-home-mothers think that working moms are selfish or should be riddled with guilt.

Women are our own worst enemies. Inside our own heads and out. We hear our mothers, our friends. We feel judged as mothers from the time we discover we are pregnant. Keep the baby, or not? Home birth? Water birth? C-section? You will be judged. Breastfeed? Co-sleep? Crib? You will be judged. Vaccinate? Circumcise? You will be judged. Cloth diapers or disposable, home school, or public. You will be judged. Having these choices to begin with is what we should be thankful for. I get it. But that is only half of the equation. Having choices has to be balanced with having the freedom to get to be happy with the consequences of that choice. As Don Draper put it, “If you don’t like what is being said, then change the conversation.”

Look at Peggy. Was it her choice to have a baby? Was it her choice to give it up? Was she allowed to be, if not happy, at least at peace with her decision? She was pushing so hard against the idea of being a woman that she ignored the ultimate difference between men and women: our ability to give birth. Her birth experience was glossed over and not unlike Betty’s out-of-consciousness birth, we are left amazed. We have all known someone whose birth did not go as planned. A home birth that was transferred, or a vaginal birth that had to be a c-section. Women carry around those scars, physical and emotional, for the rest of their lives.

Then Joan. We all want to be more like Joan. She is much easier to take. More modern. Career woman. Waiting until her 30s to get married. Even her physical appearance is more realistic than teeny Betty Draper. But even with all of those curves, she has chosen to be childless. With all of that sex, and two “procedures,” she is still living on her own terms. Fertile. Ready for anything. Her femininity a blatant contrast to all of the men around her.

The female characters of Mad Men bring up feelings for everyone who sees them … either we envy or pity them. Or both. But until we realize that either emotion has validity and is mirroring something about our own mothering, history is bound to repeat itself. Women need to strive to respect one another and support one another. Only then can we feel less isolated like all of the women in the show. Then we can show our children that we are the mothers they want us to be.


Olivia London-Webb writes for herself as therapy. When not writing she likes to cook, drink, stare at art, and chase her children.

True Camaraderie: Don, Peggy, and Something to Prove

Don Draper and Peggy Olson
For me, the most endearing element of Mad Men is the humorous and detailed portrayal of developing friendships. Amidst the drinking, cheating, and general woes of the ad agency is the story of office camaraderie.  There have always been back stories on different relationships that developed at Sterling Cooper, such as the friendship between Roger and Joan, but season four spends a great amount of time further delving into those relationships. It paints a picture of a time where business loyalty meant a commitment from both sides.
Now that the operations are smaller, there is an even closer knit of relations in the office. Season four gave us such delights as Don and Lane taking in New Year’s Eve, as well as offering a closer look into the drunken camaraderie between Don and Roger. Indeed, Don is a man of many women and men, but of all his office friendships, none compare to his kinship with Peggy. From early in the show, Don and Peggy had a professional and personal spark. Don gave Peggy an opportunity to nurture her talents, and while their story isn’t always happy, they are able to understand each other in a way that surpasses all other office duos. In spite of their differences, Don and Peggy share a common fight to be where they ought not be. It is in this fight for survival that the two trade-off dishing out tough love and gentle support.
Don and Peggy’s friendship did not develop overnight and there are clear and present power dynamics that complicate affairs. There are the obvious gender roles at play and the fact that Don is Peggy’s superior. Don also has a short temper and a tendency to project onto Peggy a lot of his own feelings of inadequacy. And while Peggy is hurt by Don’s verbal outbursts she is engaged in self reflection, and mostly welcoming of his mentorship.
It seems obvious to me that Don’s interest in Peggy is directly related to his own struggles with entitlement. Don wasn’t born with money or a name. He didn’t inherit his position in the company or marry into an account. He used his creative “genius” to con his way into a job and rise to the top of his field. This both limits him and gives him strength. He has less to lose, and that allows him to take greater risks. Don sees the way Peggy takes risks and admires her dedication to the work they do. In the episode where Marilyn Monroe dies, Don asks Peggy how she is doing and is surprised (if only for a quick side-glance of a moment) when Peggy responds, “It’s a good thing we didn’t go with Marilyn/Jackie ad. We would have had to pull everything indefinitely.” While others in the office mourn the loss of a role model, Peggy’s eyes are clearly focused on her career. She does not falter for a moment because she can’t afford it. Don gets that because he too knows that he can’t quit running. They share a common fear and subsequently, a common strength of self.
From the moment Don appears at Peggy’s bedside, the two have shared a level of intimacy that isn’t mirrored in any other professional relationship on the show. In fact, the only time we’ve seen Don be this honest with someone is in his relationship with Anna, and Don turns to Peggy when mourning that loss.  In “The Suitcase,” Peggy is the only one in the office brave enough to confront Don’s destructive path. She walks into his office and, with concern asks, “How long do you intend to go on like this?” Moments later she reassures him that he didn’t lose the only person who knew him. Don and Peggy have provided each other with gentle support in a violent world and that support will surely be needed again as the company hangs by a thread. And even as the future of the agency hands in the balance, Don and Peggy march on. While the other partners and employees of Sterling, Cooper, Draper, & Pryce cry into their highballs, Peggy and Don put their nose to the ground and keep fighting for accounts and taking risks.
As the show progresses, I expect to see more conflict between Don and Peggy’s friendship. Peggy has thus far tolerated Don’s destructive side out of admiration and loyalty. I am curious to see how the quickly changing world of the sixties will effect her perceptions of the friendship. I am also curious to see how Don’s engagement will affect the level of admiration that Peggy has previously given him. In “Tomorrowland,” Don proposes to his secretary and we have yet to see what that means for his developing character, but one thing is clear: neither Peggy nor Joan is the least bit pleased about the engagement. As the progressive movement of the sixties marches on, the unspoken gender issues in the office are coming full head. Don and Peggy share the same drive and are invested in the friendship, but they still stand on different levels of the patriarchal power structure. Can their friendship sustain the changing social climate? What will happen as Peggy continues to embrace the rebellion of the sixties youth movement? I am certain that whatever happens, Don and Peggy will continue to be deeply passionate characters whether they have each other’s support or not. I once wished for the destruction of Don Draper. Now, I only want him to be saved. I’m just not sure that it’s Peggy’s (or any other woman’s) responsibility to save him, and I’m not certain that Don isn’t just chasing another dream.
Katie Becker studied at Luther College where she earned a Bachelor’s degree in Communication Studies. She loves saying what’s on her mind and asking inappropriate questions. She recently found the time to start writing again. 

Mad Men Week: Is Mad Men the Most Feminist Show on TV?

Written by Megan Kearns, cross-posted from The Opinioness of the World.

So I arrived very late to the Mad Men party. As a self-proclaimed TV connoisseur and a feminist, I’m picky about the shows I choose to let into my life. But due to the urgings of my boyfriend Jeff and my girlfriends Lauren and Sarah H., I finally succumbed to its siren song and watched, catching up on all 4 seasons. I want my TV shows to possess fully formed female characters, crackling dialogue and twisting plots…if they imbue social commentary, all the better. Much to my delight, (and if you’re already a fan, you know what I’m talking about) Mad Men bursts with all of these. The show about an ad agency in Manhattan in the 1960s is also incredibly meticulous and historically accurate with its cigarettes, mid-day cocktails and skirt-chasing. So what’s a feminist’s take on this show and its sexist themes?
In the Washington Post, Professor Stephanie Coontz passionately writes about feminism and the historical accuracy of Mad Men. She asserts,

Historians are notorious for savaging historical fiction. We’re quick to complain that writers project modern values onto their characters, get the surroundings wrong, cover up the seamy side of an era or exaggerate its evils — and usually, we’re right. But AMC’s hit show “Mad Men”…is a stunning exception. Every historian I know loves the show; it is, quite simply, one of the most historically accurate television series ever produced. And despite the rampant chauvinism of virtually all its male characters (and some of its female ones), it is also one of the most sympathetic to women…But in 1965, feminism wasn’t a cultural option for most women. It would be another year before the National Organization for Women, the group that gave so many women the legal tools to fight discrimination, would be founded. Newspapers still ran separate want ads with separate pay scales for female jobs, seeking “poised, attractive” secretaries and “peppy gal Fridays.”

Coontz calls Mad Men the most feminist show on TV…and I couldn’t agree more. Most shows either don’t have female characters or have them as love interests or sex symbols. Battlestar Galactica delighted me because it had a multitude of female characters. Mad Men does too. But I’ve rarely seen a show that tackled sexism in such an overt way. Murphy Brown and Roseanne did…but that was back in the 80s and 90s. Many shows today ignore that sexism still exists. Now of course Mad Men takes place in the 60s. Yet creator and writer Matthew Weiner told the NY Times that he pulls ideas from many situations that have happened to people in this decade.
Peggy Olson (Elizabeth Moss), the show’s most brazen feminist, diligently climbed her way up from working as Don’s secretary to the only female copywriter and then to head copywriter with the capacity to fire people. In season 1’s episode “Babylon,” sweet and ambitious Peggy comes up with the “Basket of Kisses” campaign for Belle Jolie lipsticks, as she rightly counters that “no one wants to be one of a hundred colors in a box,” the original campaign for the cosmetics. I love her, even as I sometimes want to shake her for bad decisions (like sleeping with Duck). In the beginning of season 2, we see that she gave up her baby. Peggy continually chooses to focus on her career rather than on getting married and settling down, bucking societal standards. In season 4’s episode “The Beautiful Girls,” Peggy discusses civil rights and feminism with Abe, a friend of a friend, at a bar. She poses,

“But I have to say, most of the things negroes can’t do, I can’t do either. And nobody seems to care…Half of the meetings take place over golf, tennis, and a bunch of clubs where I’m not allowed to be a member or even enter.”

Abe sarcastically responds that maybe we should have a “a civil rights march for women.” Peggy astutely voiced the frustrations many women faced; they simply were not (and still aren’t) treated equally.
Bombshell office manager Joan Harris (formerly Holloway), my fave character along with Pete Campbell (whom I simultaneously love/hate), is played by the phenomenal Christina Hendricks. When I first started watching, I was worried she would merely be eye candy. But I was pleasantly surprised as Joan is intelligent, assertive and articulate. She possesses an impressive lexicon and knowledge of history, as well as doling out fashion tips (not too much cleavage) and social mores (no crying in the break room!). But it was when Joan read TV scripts for Harry in season 2 in the episode “A Night to Remember,” when it was apparent that she excelled at a job beyond managing secretaries. Yet rather than offering her the position, they hire someone else, never giving her, a woman, a second thought. Her reaction to this news broke my heart. In season 4’s episode “The Summer Man,” when Joey and Joan clash, he dismisses Joan to Peggy, not recognizing her value in running the office. A raging chauvinist asshole, Joey issues an offensive insult to Joan, 
“What do you do around here besides walking around like you’re trying to get raped?”

Swell guy…not sure who’s worse, him or Joan’s husband McRapist. As Coontz writes, 

there wasn’t even a word for the sexual harassment the character Joan experiences.

Yet Joan is furious at Peggy when she fires him for his misogynistic remarks. Joan may not be a stereotypical feminist or self-righteous like Peggy. And yes she married a rapist. But she’s a feminist nonetheless; she just maneuvers the terrain differently. Rather than coming at the situation head-on (something I would want to do like Peggy), Joan realizes that will just reinforce the men in the office’s perceptions of women as difficult bitches. Sadly, she may just be right. 

Joan’s decision to not go through with her abortion this season stirred up controversy. In an article at RH Reality Check, Sarah Seltzer argues,

“Mad Men” is known for being excruciatingly period-specific. Joan was not at a modern-day abortion clinic and she was not privy to a modern-day abortion debate. She had followed a specific plan which involved breaking the law and risking arrest–which speaks to a strong determination to begin with. There were no protesters and no one to tell her what she did was immoral. Sure, by the standards of her time she was a “loose woman” but there was no pro-life movement calling women selfish babykillers…It’s realistic for her character, the time period, and the plot for Joan to have had the abortion. The show’s writers and the many viewers who think “she didn’t go through with it” are imagining a modern-day conception of abortion fueled by iffy anti-choice tropes found in movies like “Juno” or shows like “The Secret Life of the American Teenager.

I agree with Seltzer; too often abortion isn’t shown as an option that rational women decide. But there’s something to be said for storyline and character development, as Eleanor Barkhorn in The Atlantic counters, 

The real reason so many fictional characters choose to keep their babies may be much simpler than any of these theories: Babies advance plotlines, whereas abortions end them. As Ted Miller, a spokesperson for NARAL Pro-Choice America, said, “The history of abortion storylines has been mixed. The very personal circumstances are often lost in the pursuit of dramatic or sensationalized storylines.” An abortion can carry a single episode, or a few scenes in a film, while a baby provides fodder for seasons’ worth of material…Sure, Weiner could have found other ways to teach us more about the characters he’s created. But Joan’s decision on Mad Men—and Miranda’s on Sex and the City, and Juno’s in Juno, and so on—show that on screen, advancing the plot is more important than making a political statement.

Obviously Joan is not anti-abortion as she’s had two previous procedures. Barkhorn points out that some say screenwriters don’t want to show abortions as “they don’t want their heroines to appear unsympathetic.” While 1 in 3 women in the U.S. will have an abortion in her lifetime, it’s so rare for a film or TV show to depict that choice. Only a handful of shows have portrayed a character having an abortion including Maude, Private Practice and Friday Night Lights. Barkhorn also points to characters on Sex and the City (Samantha and Carrie) both of whom had abortions in their characters’ past. But when Miranda becomes pregnant and resigned to have an abortion, she backs out at the last moment. While some characters have gone through with abortions, it makes it seem that it’s a decision that young people choose, not successful adult women. 

Had Mad Men not shown the conversation with her doctor saying that she wanted to start a family, I would have had a much bigger problem with Joan’s decision to not go through with an abortion. Also, Irin Carmon at Jezebel raised the question as to whether or not Joan’s concern over not being able to conceive after multiple abortions was a reasonable worry in 1965. Turns out, it was. As it was illegal, it wasn’t regulated. Also, sharp implements were used, rather than the suction that is utilized now. There’s also the issue with her age as writer/creator Weiner points out. As a 34-year old woman, she knew her biological clock was ticking. Yet it would have been great for a bold show like Mad Men to show one of their main characters choosing an abortion.
Dr. Faye Miller (Cara Buono), a psychologist and marketing research analyst, is another strong independent woman on the show we’re introduced to in season 4. Peggy isn’t the only one who puts her work first. Dr. Faye has a conversation in which she tells Don that she chose to focus on her career rather than have children and she doesn’t feel her life is lacking. These are choices that were very real for women in the 60s but women still contend with today. It’s interesting to see just how far we haven’t come. When Dr. Faye says goodbye to Peggy when she leaves the firm in the episode “Blowing Smoke,” Peggy says to her, 

“You do your job so well. They respect you and you don’t have to play any games. I didn’t know that was possible.” 

To which Dr. Faye replies, “Is that what it looks like?” But obviously Faye did play games as she wore a faux wedding ring just so she wouldn’t have to contend with men’s sexual advances. 
But what about the women who do choose marriage and children over a career? Betty Draper (January Jones), now Betty Francis, is the archetypal housewife, and probably the most controversial of the show. In the beginning of the series, many viewers pitied her due to Don’s philandering ways. Besides possessing beauty, Betty is educated, earning a college degree in anthropology (although upper-class women were often expected to go to college with the intent of snaring a husband). Before she married Don, she had a modeling career, making her own money, and traveling around the world. In the episode “Shoot” in season 1, Betty gets a taste of her former independent life as she models again briefly. We also see how much she represses (or rather doesn’t when she starts shooting defenseless birds). Now she’s the character everyone loves to hate. She’s mired in misery, spewing bitterness at everyone around her, especially her children. And speaking of her children, her 10-year-old daughter Sally (Kiernan Shipka) has already exhibited her feisty, independent ways…perhaps a feminist in the making.
And of course no commentary on Mad Men would be complete without a mention of charismatic ladies’ man Don Draper (Jon Hamm), the flawed hero and reluctant conscience of the show. Despite the bed-hopping alcoholic’s missteps, he continually does the right thing, even if he doesn’t realize he’s doing so: promoting Peggy to copywriter (even if it is to spite Pete), opposing Betty’s corporal punishment of their children, standing up to big tobacco (even if it is a publicity stunt to garner attention for the firm). He also surrounds himself with intelligent, driven and complex women: Peggy, Anna Draper, Rachel Menken, Midge Daniels, Bobbie Barrett, Dr. Faye Miller, Megan and yes, even frustrating yet tragic Betty. And while we often see them through his broken, tortuous eyes, they certainly hold their own.

Despite the male protagonist and sexist scenes, the show continually passes the Bechdel test, a measure that a film or TV show portrays two women talking to each other and not talking about men. One example is in the season 4 finale “Tomorrowland,” when Betty and housekeeper Carla (sadly, the only character of color on the show) argue about Sally and what it means to be a good mother. But my favorite scene in that episode, and one of the most kick-ass of the whole series, shows Peggy and Joan discussing men marrying their secretaries and how they’re treated at work.

Peggy: “You know I just saved this company. I signed the first new business since Lucky Strike left. But it’s not as important as getting married…again.”  

Joan: “Well I was just made Director of Agency Operations, a title, no money of course. And if they poured champagne it must have been while I was pushing a mail cart.”

Peggy: “A pretty face comes along and everything goes out the window.”

Joan: “Well I learned a long time ago to not get all my satisfaction from this job.” 

Peggy: “That’s bullshit.” 

Then they giggle knowingly.

With their commentary on unequal treatment and pay at work, this conversation could just as easily have taken place in 2005 rather than 1965. In season 4’s episode “The Beautiful Girls” which echoes the theme of the 2nd season (my fave!) which told the stories from the women’s perspectives, at the very end, Joan, Peggy and Dr. Faye all end up in the elevator together. Three different women, different paths but all with the same goals: to be valued for their minds and their work and to achieve success in their careers.
Some aspects of society have obviously changed since the world of Mad Men. Coontz describes how in the 1960s the term sexual harassment wasn’t even coined yet; how Joan being raped by her boyfriend (now husband) Greg was not so uncommon as marital rape wasn’t defined by the courts yet; how Peggy giving up her child for adoption was something many women did; how Faye choosing her career over having children is what many women chose as companies could fire women for getting pregnant; how Betty slapping Sally or using television as a babysitter for Sally and Bobby were routine parenting techniques. Coontz writes, 

We should be glad that the writers are resisting the temptation to transform their female characters into contemporary heroines. They’re not, and they cannot be. That is the brilliance of the show’s script. “Mad Men’s” writers are not sexist. The time period was. 

With the backlash writer Aaron Sorkin rightly received for the sexist portrayal of women as fuck trophies and sex objects in the film The Social Network, it’s an interesting question as to whether the time period and events portrayed are sexist or if the writers’ depictions are sexist. A writer does choose what to show (and not show). This has been one of the valid criticisms of Mad Men, that there are so few people of color on the show. But with regards to sexism, the writers (7 of the 9 writers are women) continually convey the feelings, attitudes and perspectives of how the female characters contend with their sexist surroundings, which invalidates the notion that the writers are sexist. If they were, they would never depict complex, fully developed characters; they would never let us see the thoughts, hopes and fears of the women on the show. 
Some may try to write Mad Men off as chauvinistic but the show begs you to look deeper, analyzing every word, every gesture, to shatter the façade, crack the layers and see what’s actually going on behind the veneer of perfection. The show forces us to examine our flawed history, but also our flawed selves. We are still haunted by the specter of sexism. Women still don’t earn equal pay, and sexist ads clutter up magazines and billboards. Rarely does a show tackle institutional sexism so overtly. Even rarer is the show that not only features a variety of strong, independent women, but actually champions them. Mad Men depicts feminism in many different ways through myriad characters. Beyond being a visually stunning, flawlessly acted show, it should be a reminder, a warning to us that the past is not so distant. We shouldn’t congratulate ourselves on how far we’ve come yet; we still have far to go. In the meantime, I’m going to let the intoxication of Sterling Cooper Draper Pryce linger… 
Megan Kearns is a blogger, freelance writer and activist. A feminist vegan, Megan blogs at The Opinioness of the World, where she writes about gender in pop culture, sexism in the media, reproductive justice and living vegan. Her work has also appeared at Arts & Opinion, Italianieuropei, Open Letters Monthly, and A Safe World for Women. She earned her B.A. in Anthropology and Sociology and a Graduate Certificate in Women and Politics and Public Policy. Megan lives in Boston with her diva cat and more books than she will probably ever read in her lifetime. She contributed reviews of The Girl with the Dragon Tattoo, The Girl Who Played with Fire, The Girl Who Kicked the Hornet’s Nest, Something Borrowed, !Women Art Revolution, The Kids Are All Right (for our 2011 Best Picture Nominee Review Series) and The Reader (for our 2009 Best Picture Nominee Series). She was the first writer featured as a Monthly Guest Contributor.

Things They Haven’t Seen: Women and Class in Mad Men

Towards the end of the first season, Peggy Olson goes out on a date set up by her mother. The guy, Carl, drives a potato chip delivery truck, and makes it clear that he doesn’t think too highly of Peggy’s chosen profession. “You don’t look like those girls,” he tells her. Peggy storms off, snapping at Carl, “They are better than us. They want things they haven’t seen.”
I don’t agree, at least not when it comes to the main women of Mad Men. Joan and Betty are victims of both their class and their gender, and the only thing they would seem to aspire to is what they know and what they see: the comforts of an middle-to-upper class existence.
One element that has always fascinated me about Mad Men has been the element of class mobility and class-based constraints. The women, in particular, embody the opportunities and limitations of class during the 1960s. Looking at the characters of Peggy, Joan, and Betty, it becomes clear that if the people who live in Manhattan want things they haven’t seen, they are limited in being able to attain those goals by their class and class constraints.
Peggy Olson
From the beginning, Peggy is presented to us as a girl in her dress and her manners. She tells Joan that she attended “Miss Devers Secretarial School,” and while Joan reveals that it is one of the best, it isn’t a college education. We also see her small and simple apartment, later learning she is from the Bronx and, during the second season, Catholic. Her sister’s husband has been hurt on the job and unable to work, and their rather large family is living in a small apartment. All of this indicates that Peggy comes from a working-class background.
The episode mentioned above is an important moment for Peggy; in the same episode, Peggy has a successful pitch for the “Electrolizer.” Peggy is able to somewhat comfortably talk about the fact that the machine is a vibrator. Juxtapose Peggy’s ability to articulate the benefits of the Electrolizer versus Betty’s experience with the washing machine in the same episode. One embraces the freedom the machine can/could provide for women, while the other has to make do.
Betty Draper Francis
Betty came from both class and means; her family is wealthy, and from the descriptions of her mother, quite proper in terms of gender and class norms. Her mother disapproved of her brief career as a model after Betty had graduated from Bryn Mawr College. All of her married friends seemed to have attended one of the “Seven Sister” schools and traveled extensively in Europe.
For her, her marriage is her goal. She was raised to want to look pretty in order to attract an acceptable husband. She might be unhappy in her marriage to Don, but she has no idea how to escape or to fulfill herself. I saw her holding a rifle, smoking a cigarette, and shooting her neighbors birds not as a symbol of a woman rising up to defend her family, but of a woman who couldn’t bear even a reminder of freedom. Like the birds, she, too, would always come home.
Joan Holloway Harris
Joan, too, is the picture of elegance. She has gone to college and has moved up as far as she can professionally, enjoying being single while looking for a husband. She finds (and problematically marries) an aspiring surgeon. While it isn’t clear what kind of background Joan comes from, it is clear that she possesses the proper credentials for a woman who came from class or means.

Joan’s rape has, obviously, generated a lot of debate. I read it, however, as a type of class sacrifice; in order to “keep” her professional and respectable husband, she has to stay silent about her rape. It is never made clear if Joan truly loves Greg, or views him as her last chance at class respectability. Joan also quits her job at Sterling-Cooper once she is married because it is no longer necessary, but also no longer socially acceptable. But it isn’t just that. When she has the opportunity to read scripts and make valuable contributions to the newly-formed television department, Joan doesn’t speak up when an inexperienced man receives her job. Contrasted with Peggy’s courage to ask for Freddy Rumsen’s old office, Joan would seem to be trapped not just by the constraints of her gender, but the constraints of her upper-class upbringing.
One could also read the competition between Joan and Peggy as a competition between two women from different socio-economic class; Peggy doesn’t know the rules, doesn’t “look” the part, and Joan tries to help her “fit in” as an women with middle-class aspiration. But Peggy isn’t interested in marrying up; her ignorance of the rules is her biggest strength as she is not limited by the gender pressures of middle and upper-class expectations.
Peggy, in her quote about wanting things they haven’t seen yet, could be referring to the women that Don Draper consorts with throughout the first two seasons. Midge Daniels is a bohemian, for class seems to hold no allure or power. Rachel Menken has managed to transcend class (and racial/religious) boundaries and become a power-driven professional woman. The same goes for Bobbie Barrett, who manages her husband’s show biz career with savvy and ruthlessness. Each of these women is successful at eschewing the limits placed on them by class expectations.

It is interesting that when Don is faced with a choice between a non-traditional woman (Dr. Faye Miller) and his secretary (Megan), he chooses the latter. Faye and Peggy are, ultimately romantically punished for their non-traditional interpretations of class and gender norms. It remains to be seen how Faye bounces back from Don’s rejection, but Peggy is certainly doing better than either Betty or Joan when it comes to personal and professional success.
Call it the limitations of an upper-class upbringing; sometimes we can only want what it is we see.
Lee Skallerup Bessette has a PhD in Comparative Literature and currently teaches writing in Kentucky. She also blogs at College Ready Writing and the University of Venus. She has two kids, and TV and movies are just about the only thing she has time for outside of her work and family.


Mad Men YouTube Break: The Mad Men School of Seduction

Sexual harassment or seduction? Sometimes it’s a fine line in Mad Men.

In my opinion, the best line award goes to Peggy:

I’m in the persuasion business, and frankly I’m disappointed by your presentation.

Or maybe it goes to Roger, for sheer…weirdness:

I want to suck your blood like Dracula.

What are some of your favorite “lines” from the show?

‘Mad Men’ Week: Hey, Brian McGreevy: Vampire Pam Beats Don Draper Any Day

This cross-post by Tami Winfrey Harris previously appeared at Fangs For The Fantasy and What Tami Said.
  
Vampire Pam saying, “He can do it; I’m wearing my favorite pumps.”
How much gender fail and homophobia can one pack into a brief online essay? Screenwriter Brian McGreevy takes a break from doing keg stands at the frat house to show us. In a guest blog for Vulture, McGreevy, who is currently adapting Bram Stoker’s Dracula for Warner Bros., complains that modern vampire books, film and TV shows have “taken the Romantic vampire and cut off his balls, leaving a pallid emo pansy with the gaseous pretentiousness of a perfume commercial.”
*side eye*
The problem, according to McGreevy, is “the female gaze.” It has given us vampire stories that are mere “pornography for tweens.”

Just as the Frito-Lay Company has created virtually nutrient-free vehicles of corn syrup and salt that make our youth fat, slow, and indiscriminate, the Castrati vampire is a confection that has the same impact on the psycho-dramatic imagination of today’s youth. Think of the message here: What is the consequence of falling in with a Romantic vampire? Death, either yours or his. What is the consequence of falling in with the Castrati vampire? Long and torturous (at least to everyone around you) conversations about feelings. This is not what really happens when you fall in with attractive monsters.McGreevy isn’t feeling Stephanie Meyer’s sparkling undead abstaining teens. But he has equal disdain for the sexed up vamps on True Blood, which, in his words, is “like Tennessee Williams fucked The Rocky Horror Picture Show.” See, blood suckers should be real men “ideal men” like Mad Men’s Don Draper.

McGreevy isn’t feeling Stephanie Meyer’s sparkling undead abstaining teens. But he has equal disdain for the sexed up vamps on True Blood, which, in his words, is “like Tennessee Williams fucked The Rocky Horror Picture Show.” See, blood suckers should be real men “ideal men” like Mad Men’s Don Draper.
What?
Yes, McGreevy reckons Don Draper is a far better vampire than any of Twilight’s or True Blood’s.

Of course I refer to Don Draper on the AMC series Mad Men, the purist’s vampire of choice for our time. This one has teeth. And adding an extra layer to the mystique is his position as an advertising executive. A more elegant embodiment of the metaphor could hardly be asked for: He is an engine of want, creating the illusion of fulfillment while sucking you dry. No is not in his vocabulary. Neither is yes—yes is implicit. He knows this, he is past needing to hear you say it. He knows the private and unmentionable place that cries “yes” when the bottom drops out of an amusement park ride and suddenly you are in free fall, and, like the ideal man, he is listening.

When Mad Men first premiered, much of its appeal was attributed to novelty factor: What a different time it was, when the American male was an unrecognizable breed of scandalous, id-driven malefactor; heedless, rapacious, just waiting to slide off his doe-eyed secretary’s pencil skirt and show off his executive account.

…

Men are predators at heart. Any refutation of this is also a refutation of evolution, or the common sense conclusion of observing a typical 3-year-old boy at unstructured play, his wake of destruction the envy of a Visigoth. It is a killer’s heart that is the motive force of masculinity and predation its spirit. This is not to suggest nature is immutable, or that one ought to act in blind obeisance to it, but that “ought” is not in the vocabulary of want, and choosing is meant to have consequences.

Vampires should be real ideal men. Ideal men are amoral. Ideal men kill and destroy things. Ideal men don’t think; they do. Ideal men don’t take “no” for an answer, especially from women. Ideal men are always rampaging heterosexuals, by the way. We can’t argue with this. McGreevy says it’s evolution.
Of course, if Mad Men is any indication, sometimes, under the weight of all those expectations to be sufficiently rapacious and manly, ideal men become sad, functional alcoholics, living in dim and depressing walk-up apartments, alienated from their children, following the dissolution of their soul-destroying marriages to beautiful “house cats.” Or maybe, like Roger Sterling, who McGreevy quotes to close his piece, ideal men become aging party boys, useless but for a last name that once held some power, and trapped in wedlock with the doe-eyed secretary, who, it turns out, wasn’t such a good idea after all.
There is so much wrong with McGreevy’s diatribe that it is hard to know where to start. Let me identify a few problems:
A person who is working on an adaptation of Bram Stoker’s Dracula really ought to have a better understanding of vampirology. McGreevy’s pet version of the vampire is but one of many incarnations. The idea of the vampire can be found all over the world and there is little agreement on what these mythical creatures are like. For instance, Nosferatu, the mother of all vampire films, released in the 1920s, reveals a ratlike creature more monster than man. The idea that Bram Stoker’s is the definitive vampire and that Twilight and True Blood are some affront to the canon is silly—even sillier for someone who is adapting the Stoker story for Leonardo DiCaprio. I’m not sure about the casting for this project, but DiCaprio better not be playing the Count. He’s not fit to carry Gary Oldman’s bat makeup:
McGreevy also conveniently forgets Anne Rice’s vampires. Lestat was in love with Louis, could wear the hell out of some breeches and was also dangerous as fuck. If, as McGreevy states, vampires are stand ins for the ideal man, it’s good to remember that some real men don’t wear tailored suits or chase skirt.
It’s a ridiculous notion, anyway—this “ideal man” business. It’s a good thing that we as a society, save McGreevy, Scott Adams and possibly some members of the men’s rights movement, are letting go of it. Women have undoubtedly been oppressed by the culture of manly manness, but the thing is, so have men—a lot of good men who don’t fit McGreevy’s paradigm. And I would venture to say that most men don’t. And thank goodness for that.
And since when are all vampires MEN? One doesn’t need a penis to be a deadly creature of the night. Catherine Deneuve in The Hunger? Deadly little Claudia in the Rice series? Stoker’s Brides of Dracula and Lucy Westenra? And True Blood’s Pam? Pam would eat Don Draper for lunch. Literally.
To use Lafayette’s vernacular, here’s what I’m putting down: McGreevy’s thoughts on vampires, manliness and gender roles? Hot buttered horsepucky. All of it. If the writer is bringing this sort of regressive ridiculousness to his screenplay, then his version of Stoker’s Dracula is one I can surely miss.
Tami Winfrey Harris writes about race, feminism, politics and pop culture at the blog What Tami Said. Her work has also appeared online at The Guardian’s Comment is Free, Ms. Magazine blog, Newsweek, Change.org, Huffington Post and Racialicious. She is a graduate of the Iowa State University Greenlee School of Journalism. She spends her spare time researching her family history and cultivating a righteous ‘fro. She cross-posted her review of Sucker Punch at Bitch Flicks.

Mad Men Week at Bitch Flicks – Call for Writers

Mad Men…it’s on.

Announcing…Mad Men Week at Bitch Flicks! Monday, August 29th – Friday, September 2nd!


We’ve alluded to it…and now it’s here. 
We invite readers to submit original and/or cross-posted (with permission) pieces on Mad Men, for a week-long focus on the AMC series. We hope to find various perspectives and differing opinions on the show, start new conversations, and continue discussions that have been going since the show’s debut. 

The details:

  • All pieces must be emailed by Friday, August 26th. 
  • If you intend to submit, please email a brief description of your piece as soon as possible.
  • Contact us at btchflcks(at)gmail(dot)com.

Need some ideas? Here are some themes you could write about (you can also propose your own):
Character analysis of Betty
Character analysis of Peggy
Character analysis of Joan
Character analysis of the (individual) men
The supporting women
Sexual assault in MM
Race in MM
Betty Draper and the Feminine Mystique
Sexual harassment in the agency
Motherhood in MM
Female bodies and the male gaze of MM
MM and Feminism
MM and Enlightened Sexism
Review/analysis of pivotal episode(s)
Favorite lines/moments
Fashion & the performance of the feminine
Critique of article you’ve read about the show
The possibilities are endless…

We look forward to reading your pieces for our first Theme Week here at Bitch Flicks!

YouTube Break: Peggy Olson on Women in the Workplace

Ah, Mad Men. I have such mixed feelings about the show, which is part of the reason I haven’t written about it here. Yet.* With seasons 1-4 now streaming on Netflix, and with the fifth season premiering sometime in 2012 (delayed while star Jon Hamm inked a 3-year, 8-figure deal), now is a good time to really look at the show. (Hint.)
Here is a cheeky little ad the FX network created for the show, highlighting feminist fave Peggy Olson.

If you haven’t seen Mad Men, how do you feel about this advertisement? If you’re familiar–or a fan–devoid of its context, doesn’t the ad appear to be promoting the very sexist ideology the show attempts to critique? (Oh, right, but it’s ironic, which excuses it from everything, am I right?)

*Stay tuned for our announcement and Call for Writers for Mad Men Week here at Bitch Flicks!

2011 Emmy Nominees

Something to break up the long, hot summer: the 2011 Primetime Emmy nominations are out. Here is a selection of the women nominated for acting. Stay tuned for an analysis of female nominees behind the camera. For the entire list of nominees, visit the official Academy of Television Arts & Sciences website.

Lead Actress in a Comedy Series
Laura Linney for The Big C
Edie Falco for Nurse Jackie
Amy Poehler for Parks & Recreation
Melissa McCarthy for Mike & Molly
Martha Plimpton for Raising Hope
Tina Fey for 30 Rock

Supporting Actress in a Comedy Series
Jane Lynch for Glee
Betty White for Hot in Cleveland
Julie Bowen for Modern Family
Kristen Wiig for Saturday Night Live
Jane Krakowski for 30 Rock
Sofia Vergara for Modern Family

Lead Actress in a Drama Series
Elizabeth Moss for Mad Men
Connie Britton for Friday Night Lights
Mariska Hargitay for Law & Order: Special Victims’ Unit
Mireille Enos for The Killing
Julianna Margulies for The Good Wife
Kathy Bates for Harry’s Law

Supporting Actress in a Drama Series
Kelly Macdonald for Boardwalk Empire
Christina Hendricks for Mad Men
Michelle Forbes for The Killing
Archie Panjabi for The Good Wife
Margo Martindale for Justified
Christine Baranski for The Good Wife

Lead Actress in a Miniseries or Movie
Kate Winslet for Mildred Pierce
Elizabeth McGovern for Downton Abbey
Diane Lane for Cinema Verite
Taraji P. Henson for Taken from Me: The Tiffany Rubin Story
Jean Marsh for Upstairs Downstairs

Supporting Actress in a Miniseries or Movie
Evan Rachel Wood for Mildred Pierce
Melissa Leo for Mildred Pierce
Mare Winningham for Mildred Pierce
Maggie Smith for Downton Abbey
Eileen Atkins for Upstairs Downstairs

Any thoughts about the kinds of roles being highlighted this year? I don’t watch a lot of current television, so I can’t speak with much authority on the nominees. I’m thrilled to see Kristen Wiig nominated for SNL, as I think she’s one of the few bright spots on that show, and Amy Poehler is great in Parks & Rec. Share your comments!