Don Draper – Bitch Flicks

‘Mad Men’: Masculinity and the Don Draper Image

Upon viewing the series after knowing the show’s finale, we see that the Don Draper arc reflects a small change in gender perspectives during that era. The Don of Season 1 would never act as the Don in the Season 7 finale. We see that Mad Men was all about shattering the hyper-masculine Don Draper mythos that he built and trapped himself within.

This guest post by Caroline Madden appears as part of our theme week on Masculinity.

Mad Men’s leading ad man, Don Draper, started out as an enigmatic and virile figure–a creative genius on the top of his career who has a beautiful wife and family and an insatiable sexual appetite fulfilled by many other mistresses. Don Draper, for audiences and the characters that surrounded him alike, was the ultimate male figure. Characters around him constantly likened him to matinee idols such as James Garner and Gregory Peck, or an astronaut, and even Batman. Don is constantly seen by others as handsome yet inscrutable, as he swaggers around the office winning pitches and charming clients, yet remaining distant and unwilling to share anything personal. No one, whether it be the clients at work or the beautiful women he seduced, could resist the Don Draper charm. But the seemingly infallible wall and perfect image that surrounds Don slowly diminishes as the series goes on. And we learn that it is just that: an image.

We discover early on in the show that Don Draper is really Dick Whitman- a poor farm boy from Pennsylvania. His mother was a prostitute who died in childbirth, his father a cruel drunk who died in front of him after being kicked by a horse. Dick moved with his stepmother and grew up in a whorehouse. Dick then volunteered for the Korean War to get out of his home. He accidentally killed his C.O., the real Don Draper, and switched dog tags with him in order to start a new life under his name. Ever since then, Dick has been constantly trying to escape his past by reinventing himself as a new man–a man who has, as Peggy Olson notes in the episode “The Fog,” “everything, and so much of it.” The farm boy now has more money than he knows what to do with and a beautiful home and family. Don tries to live the picturesque life that he conjures up in advertisements. But like most of advertising itself, it is false. Despite his new start, Don cannot escape his past and issues, it is constantly bubbling over and seeping into his life. Don’s seemingly perfect family life and ways of self-medication is, how Pete Campbell reflects on in his own monologue, a “temporary bandage on a permanent wound.”

Mad Men has seven seasons, and is set across an entire decade from 1960 to 1970. The show is rampant with the gender stereotypes of the era, and they are especially visible in the first seasons. The sexist attitudes of the era are shown in the dialogue and depiction of office and family life; there are far too many examples to name. We see these gender stereotypes reflected again and again in the brainstorming and final fruition of advertisements that Sterling Cooper creates. However, not only does Mad Men tell the stories of people who live in that time period, but the characters and story also end up symbolizing the turmoil and transformations of the decade itself. Upon viewing the series after knowing the show’s finale, we see that the Don Draper arc reflects a small change in gender perspectives during that era. The Don of Season 1 would never act as the Don in the Season 7 finale. We see that Mad Men was all about shattering the hyper-masculine Don Draper mythos that he built and trapped himself within.

Throughout the series, we have seen Don reach several small epiphanies and seemingly making some progress, only to circle around and revert back in the end. Much like the Springsteen song, Don was constantly moving “one step up, and two steps back.” In Season 4, Don loses control of himself after his divorce from Betty. Most notably in the episode “Waldorf Stories,” Don gets blackout drunk and ends up sleeping with two women in one night. He also shows up at a meeting where he drunkenly and sloppily pitches to Life Cereal. He even references the notion of “nostalgia,” which pathetically evokes the most poignant pitch of his career for Kodak. This is not the cool, calm, and collected Don of Season 1. Don remarries Megan to get himself back on track, and for a while it works. In Season 5, he was able to remain faithful and cut back on drinking. He was open with her about his past as Dick Whitman, his relationship with Anna Draper, everything. But by Season 6 he is having an affair with his neighbor and drinking heavily again.

The culmination of Season 6 is a major collapse of Don’s masculine, perfected, and guarded image. The charm and swagger that used to work so well for his business is losing its power. During a pitch for Hershey, we see Don his most vulnerable in front of other men. At first, Don tells a fake story of how he would mow the lawn for his father and be rewarded with a Hershey bar. The executives are pleased; it’s the exactly what they want to hear. But it’s a lie. Then, Don decides to sell the truth for once. He confesses,

“I was an orphan. I grew up in Pennsylvania in a whorehouse. I read about Milton Hershey and his school in Coronet magazine or some other crap the girls left by the toilet. And I read that some orphans had a different life there. I could picture it. I dreamt of it. Of being wanted. Because the woman who was forced to raise me would look at me every day like she hoped I would disappear. Closest I got to feeling wanted was from a girl who made me go through her john’s pockets while they screwed. If I collected more than a dollar, she’d buy me a Hershey bar. And I would eat it alone in my room with great ceremony, feeling like a normal kid. It said ‘sweet’ on the package. It was the only sweet thing in my life.”

Don continues this reveal of his true self to the ones he owes it the most, his children. He takes his children to see the decrepit house he grew up in. He attempts to break the circle of this false identity he has built for so long.

Upon reflection, the breakdown of Don’s persona seems a clear journey for this character, but to many audience members it is hard to see Don in weaker moments. Many prefer seeing Don as the alpha male of Season 1. In Matthew Weiner’s interview with Hanna Rosin at The Atlantic they remark that the audience has trouble when Don loses his confidence. Rosin comments that the audience “Could tolerate his wickedness if he was alpha. But if he cried, or lost his bearings-” To which Weiner replies that there have been other ‘weak’ moments for Don on the show: “He’s cried before. He lost his bearings in the Carousel scene at the end of the first season. That’s the most famous moment in the show. He was filled with regret and weeping over something very, very un-masculine. He ran to Rachel Menken and said, ‘Let’s run away,’ and could not have been weaker.” But the Hershey moment was remarkably different than these moments.

In the Season 7 finale, for Don has to finally hit rock bottom in order to truly shed his false persona. Don has ended up in California at the Esalen Institute, a therapeutic treatment center. He did not go willingly, but was brought by his acquaintance, Anna Draper’s niece Stephanie. During a class in one exercise, you are told to face another person and physically communicate with them how they feel. Don remains guarded with his arms crossed and brow furrowed, a gesture certainly fitting. Don has long felt psychology was false and a waste of time, and this is no different. Sharing your feelings was seen as weak, and Don was always telling others to stop crying or grieving.

However, eventually Don has a nervous breakdown. The culmination of Stephanie leaving him, telling him he is not her family, and news of Betty dying leaves him paralyzed with emotion. He calls Peggy on the phone, who fears that he is near suicidal. “I messed everything up. I’m not the man you think I am. I broke all my vows. I scandalized my child. I took another man’s name and made nothing of it.” He confesses. A kind woman takes him to a group therapy session, but he can only sit in a trance. Then, a nebbish man Leonard sits a chair and begins opening up: “It’s like no one cares that I’m gone. They should love me. I mean, maybe they do, but I don’t even know what it is. You spend your whole life thinking you’re not getting it, people aren’t giving it to you. Then you realize they’re trying and you don’t even know what it is.” The beginning of his speech gets Don’s attention, and by the end Don is standing up and walking over to embrace the sobbing Leonard. This scene is incredibly important for Don Draper’s character arc.

Matthew Weiner remarked in his interview with the New York Public Library that they studied videos from Esalen: “These guys have had it. Even if they’re not veterans, they are just—the alienation that was created by success, political, racial tension, the technology, which is I think what’s happening right now, the isolation, these guys were like they’re going to crack, and it’s not like they haven’t always done that, but it was really something that I felt that was part of the story of the era of the sixties.” The era of the ’60s is ending, as well as Don’s journey. Don has had it; he has cracked and cannot take it any longer. The story of the characters end up reflecting the era they’re living in.

Don Draper is from The Silent Generation, where children were taught to be seen and not heard, especially male children. And especially Don, whose stepmother hated him. Boys were (and still are today) taught never to cry, or express their feelings. Being emotional is seen as being feminine, which men of that era would never want to be been seen as. It is a harmful stereotype for all men, leaving them stunted and suppressing their emotions. This expectation for men to remain these silent heroes, doubled by the false perfect persona that Dick Whitman puts on as Don Draper, is what leads him to make so many of his mistakes and fuels his turbulent emotional problems.

The Mad Men finale, as well as Don’s entire journey, demonstrates how destructive the rules of “being a man” can be. Especially during a time when sexism was so open, when the lines were so clearly drawn between what made a man and what made a woman. We had seen Don cry or open up emotionally a handful of times, but for the most part Don remained so closed off from everyone, folding his arms to the world. The finale shows the first time he finally opens them and embraces, both literally and figuratively, not only himself, but another man suffering the same problems as well. It is an incredibly important moment for Don. Don begins as a man unable to express himself and forced to uphold unwavering masculinity due to his upbringing, the era he lived in, and the persona he crafted for himself. He ends by rejecting those notions, which allows him to fully connect with others around him and make peace with his inner conflicts and past.

Caroline Madden has a BFA in Acting from Shenandoah Conservatory and is working on an MA in Cinema Studies at Savannah College of Art and Design. She writes about film at Geek Juice, Screenqueens, and her blog. You can usually find her watching movies or listening to Bruce Springsteen.

Mad Men and the Role of Nostalgia

The cast of Mad Men — aren’t they lovely?

There are two significant moments in Mad Men when nostalgia is overtly discussed. The first comes in season one, episode thirteen (“The Wheel”). Don/Dick has just learned that his brother committed suicide, and he brings his feelings about his own past—particularly his strong desire to construct a past that erases the Whitmans—to sell a product. In a pitch to Kodak, for a campaign to sell a storage device that holds slides and allows you to click through them, he says,

Technology is a glittering lure, but there’s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product. My first job, I was in house at a fur company with this old pro copywriter–a Greek, named Teddy. Teddy told me the most important idea in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond with the product: nostalgia. It’s delicate, but potent. Teddy told me that in Greek, “nostalgia” literally means “the pain from an old wound.” It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards… it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It lets us travel the way a child travels – around and around, and back home again, to a place where we know are loved.

It’s a lovely pitch (which sends Harry, who was recently kicked out of his home for cheating, out of the room in tears) and an effective one: Don seals the deal. (Watch the clip here.)

In season four, episode six (“Waldorf Stories”), Don–drunk on booze and ego after his CLIO award win–recycles his “nostalgia pitch” for Life Cereal and the proposed “Eat Life by the bowlful” campaign.

But I keep thinking about, you know, nostalgia. How you remember something in the past and it feels good, but it’s a little bit painful. Like when you were a kid.

One can surmise, if at all familiar with Don’s state of mind and lifestyle at this point, that this pitch doesn’t go as well. The meeting is a mess, and Don inadvertently pitches someone else’s idea as his own. (I couldn’t find this clip available online.)

These are two brilliant, meta moments in a show that is, in some ways, all about nostalgia. If we think of the show itself as a product, it works on both levels described in Don’s eloquent pitch. For viewers who didn’t live through the sixties, the show provides a uniquely detailed window on an era we never experienced and may only vaguely know, and the culture has produced plenty of “calamine lotion” for this group. For those who lived through the sixties, the show itself can be the Kodak carousel–taking viewers to that place they may ache to go again: their own past.

Surfaces are everything in Mad Men. In response to Mad Men’s critical and popular success, Brooks Brothers and Banana Republic have launched “Mad Men” clothing collections, so you can dress like Don or Betty. If you’re a woman with curves, you can buy the “Mad Men-inspired” bra to “banish those unsightly bulges” (not that the model pictured has bulges anywhere). You can style your hair like the characters of Mad Men and go retro. You can serve Mad Men-inspired cocktails or have an entire Mad Men-themed party (if you’re a guest, you can buy the host a Mad Men-inspired gift). If it’s the interiors that excite you, Woman’s Day magazine–which finds “the show’s visuals even more spectacular than its storylines”–will help you out with its “Mad Men-Inspired Home Decor,” and if you have money to burn, you can buy CB2’s Draper Sofa. If you’re the bookish type, here’s a Mad Men-Inspired Summer Reading List. If you really can’t get enough of the era, tune in this fall to The Playboy Club or Pan-Am.

The above barely scratches the surface of the cultural and commercial impact of Mad Men. You could virtually live your life as a Mad Men character. But why?

A major theme in Mad Men is gender, and it is one of the few shows on television that overtly critiques institutionalized sexism—and we can even, justly, call the show feminist. Here’s what I fear may also be happening: in a culture that claims to be post-feminist, post-ironic, and even post-racial, in which social justice movements lack unity, and even many educated people believe women have achieved “enough” equality (enough, at least, to no longer fight for our basic rights like access to health care and equal pay), aren’t people also maybe a little bit, even unconsciously, nostalgic for a time of clearer definitions? While I would never argue that anyone would want to return to gender and/or racial dynamics of the early 1960s, shouldn’t we attribute at least some of the show’s success to the conservative desire to ‘return to a simpler time?’ Is it not possible that we have an unconscious (or even subconscious) desire to return to a place where we can clearly point to a behavior and call it like it is: Sexist. Racist. Homophobic. Wrong.

In a culture where third-wave conflicts with second wave, where there is a conservative-led war on women’s access to health care and bodily autonomy that the liberal party largely ignores, in which the celebrity status of a couple of female politicians (who happen to hold extremely regressive positions on issues affecting women) passes as achievement of gender equality, in which women have suffered greatly in a recession dubbed the “Mancession” by media, wouldn’t it be nice if things were a bit clearer? Doesn’t our society wish we could call it in real life like we call it on that show? And don’t we also enjoy that feeling of superiority–that we’re oh-so enlightened compared to the barbarous behavior of those characters–when in reality things haven’t changed as much as we’d like to think?

In a show that quietly argues that sexism and misogyny severely harm women and men, what do we make of all the damn cultural imitation? Where and how do we draw the line between admiring and desiring the surfaces (the clothes, the decor, the general air of coolness), and wanting what’s underneath?

True Camaraderie: Don, Peggy, and Something to Prove

Don Draper and Peggy Olson

For me, the most endearing element of Mad Men is the humorous and detailed portrayal of developing friendships. Amidst the drinking, cheating, and general woes of the ad agency is the story of office camaraderie. There have always been back stories on different relationships that developed at Sterling Cooper, such as the friendship between Roger and Joan, but season four spends a great amount of time further delving into those relationships. It paints a picture of a time where business loyalty meant a commitment from both sides.

Now that the operations are smaller, there is an even closer knit of relations in the office. Season four gave us such delights as Don and Lane taking in New Year’s Eve, as well as offering a closer look into the drunken camaraderie between Don and Roger. Indeed, Don is a man of many women and men, but of all his office friendships, none compare to his kinship with Peggy. From early in the show, Don and Peggy had a professional and personal spark. Don gave Peggy an opportunity to nurture her talents, and while their story isn’t always happy, they are able to understand each other in a way that surpasses all other office duos. In spite of their differences, Don and Peggy share a common fight to be where they ought not be. It is in this fight for survival that the two trade-off dishing out tough love and gentle support.

Don and Peggy’s friendship did not develop overnight and there are clear and present power dynamics that complicate affairs. There are the obvious gender roles at play and the fact that Don is Peggy’s superior. Don also has a short temper and a tendency to project onto Peggy a lot of his own feelings of inadequacy. And while Peggy is hurt by Don’s verbal outbursts she is engaged in self reflection, and mostly welcoming of his mentorship.

It seems obvious to me that Don’s interest in Peggy is directly related to his own struggles with entitlement. Don wasn’t born with money or a name. He didn’t inherit his position in the company or marry into an account. He used his creative “genius” to con his way into a job and rise to the top of his field. This both limits him and gives him strength. He has less to lose, and that allows him to take greater risks. Don sees the way Peggy takes risks and admires her dedication to the work they do. In the episode where Marilyn Monroe dies, Don asks Peggy how she is doing and is surprised (if only for a quick side-glance of a moment) when Peggy responds, “It’s a good thing we didn’t go with Marilyn/Jackie ad. We would have had to pull everything indefinitely.” While others in the office mourn the loss of a role model, Peggy’s eyes are clearly focused on her career. She does not falter for a moment because she can’t afford it. Don gets that because he too knows that he can’t quit running. They share a common fear and subsequently, a common strength of self.

From the moment Don appears at Peggy’s bedside, the two have shared a level of intimacy that isn’t mirrored in any other professional relationship on the show. In fact, the only time we’ve seen Don be this honest with someone is in his relationship with Anna, and Don turns to Peggy when mourning that loss. In “The Suitcase,” Peggy is the only one in the office brave enough to confront Don’s destructive path. She walks into his office and, with concern asks, “How long do you intend to go on like this?” Moments later she reassures him that he didn’t lose the only person who knew him. Don and Peggy have provided each other with gentle support in a violent world and that support will surely be needed again as the company hangs by a thread. And even as the future of the agency hands in the balance, Don and Peggy march on. While the other partners and employees of Sterling, Cooper, Draper, & Pryce cry into their highballs, Peggy and Don put their nose to the ground and keep fighting for accounts and taking risks.

As the show progresses, I expect to see more conflict between Don and Peggy’s friendship. Peggy has thus far tolerated Don’s destructive side out of admiration and loyalty. I am curious to see how the quickly changing world of the sixties will effect her perceptions of the friendship. I am also curious to see how Don’s engagement will affect the level of admiration that Peggy has previously given him. In “Tomorrowland,” Don proposes to his secretary and we have yet to see what that means for his developing character, but one thing is clear: neither Peggy nor Joan is the least bit pleased about the engagement. As the progressive movement of the sixties marches on, the unspoken gender issues in the office are coming full head. Don and Peggy share the same drive and are invested in the friendship, but they still stand on different levels of the patriarchal power structure. Can their friendship sustain the changing social climate? What will happen as Peggy continues to embrace the rebellion of the sixties youth movement? I am certain that whatever happens, Don and Peggy will continue to be deeply passionate characters whether they have each other’s support or not. I once wished for the destruction of Don Draper. Now, I only want him to be saved. I’m just not sure that it’s Peggy’s (or any other woman’s) responsibility to save him, and I’m not certain that Don isn’t just chasing another dream.

Katie Becker studied at Luther College where she earned a Bachelor’s degree in Communication Studies. She loves saying what’s on her mind and asking inappropriate questions. She recently found the time to start writing again.