Tag: Susan J. Douglas

Quote of the Day: Susan Faludi

Below is an excerpt from Susan Faludi’s famous Backlash: The Undeclared War Against American Women. It comes from her chapter, “Fatal and Fetal Visions: The Backlash in the Movies.”

Hollywood joined the backlash a few years later than the media; movie production has a longer lead time. Consequently, the film industry had a chance to absorb the “trends” the ’80s media flashed at independent women–and reflect them back at American moviegoers at twice their size. “I’m thirty-six years old!” Alex Forrest, the homicidal single career woman of Fatal Attraction moans. “It may be my last chance to have a child!” As Darlene Chan, a 20th Century Fox vice president, puts it: “Fatal Attraction is the psychotic manifestation of the Newsweek marriage study.”
The escalating economic stakes in Hollywood in the ’80s would make studio executives even more inclined to tailor their message to fit the trends. Rising financial insecurity, fueled by a string of corporate takeovers and the double threat of the cable-television and home-VCR invasions, fostered Hollywood’s conformism and timidity. Just like the media’s managers, moviemakers were relying more heavily on market research consultants, focus groups, and pop psychologists to determine content, guide production, and dictate the final cut. In such an environment, portrayals of strong or complex women that went against the media-trend grain were few and far between.
The backlash shaped much of Hollywood’s portrayal of women in the ’80s. In typical themes, women were set against women; women’s anger at their social circumstances was depoliticized and displayed as personal depression instead; and women’s lives were framed as morality tales in which the “good mother” wins and the independent woman gets punished. And Hollywood restated and reinforced the backlash thesis: American women were unhappy because they were too free; their liberation had denied them marriage and motherhood.
The movie industry was also in a position to drive these lessons home more forcefully than the media. Filmmakers weren’t limited by the requirements of journalism. They could mold their fictional women as they pleased; they could make them obey. While editorial writers could only exhort “shrill” and “strident” independent women to keep quiet, the movie industry could actually muzzle its celluloid bad girls. And it was a public silencing ritual in which the audience might take part; in the anonymity of the dark theater, male moviegoers could slip into a dream state where it was permissible to express deep-seated resentments and fears about women.
The pop culture backlash against women might’ve begun in the ’80s, but it’s certainly seen a resurgence as of late. Only this time, people kinda don’t think it’s a big deal, or, they don’t read it as sexist. Susan J. Douglas calls it “enlightened sexism,” and she argues that:
Enlightened sexism is a response, deliberate or not, to the perceived threat of a new gender regime. It insists that women have made plenty of progress because of feminism–indeed, full equality has allegedly been achieved–so now it’s okay, even amusing, to resurrect sexist stereotypes of girls and women. After all these images (think Pussycat Dolls, The Bachelor, Are You Hot?, the hour-and-a-half catfight in Bride Wars) can’t possibly undermine women’s equality at this late date, right? More to the point, enlightened sexism sells the line that it is precisely through women’s calculated deployment of their faces, bodies, attire, and sexuality that they gain and enjoy true power–power that is fun, that men will not resent, and indeed will embrace.

Take the recent release of Sucker Punch and last year’s The Social Network. Both films have gotten flack for their sexist and offensive portrayals of women. And in these films, male moviegoers don’t necessarily need to, as Faludi argues, “express deep-seated resentments and fears about women,” because the women display sexuality in such a way that it’s fun! And powerful! Representing a kind of  power that, as Douglas argues, “men will not resent, and indeed will embrace.” So where does that leave us now? Hollywood certainly continues to make the kinds of films Faludi discusses; in fact, it’s hard to think of a recent woman-centered film where women aren’t at some point set against other women. But in addition to the “good mother,” now we’ve got the “MILF.” In addition to the “independent career woman,” now we’ve got characters like Elle Woods in Legally Blonde (independent and brilliant and gorgeous and HasItAll). 
Worse, if Hollywood joins the backlash “a few years later than the media” (which Faludi points out about ’80s cinema), what in the fuck kinds of movies do we have to look forward to in, say, 2015? I’m betting on, Abortion Is, Like, So Five Years Ago, written and directed by Hollywood. And, When Rape Was Illegal: a Documentary, sarcastically narrated by the signers of the Free Polanski Petition. Thoughts?

Quote of the Day: Susan J. Douglas

Enlightened Sexism: The Seductive Message that Feminism’s Work is Done by Susan J. Douglas

Note: all boldface is my emphasis, not the author’s.

Today, feminist gains, attitudes, and achievements are woven into our cultural fabric. So the female characters created by Shonda Rhimes for Grey’s Anatomy, to choose just one example, reflect a genuine desire to show women as skilled professionals in jobs previously reserved for men. Joss Whedon created Buffy the Vampire Slayer because he embraced feminsim and was tired of seeing all the girls in horror films as victims, instead of possible heroes. But women whose kung fu skills are more awesome than Jackie Chan’s? Or who tell a male coworker (or boss) to his face that he’s less evolved than a junior in high school? This is a level of command-and-control barely enjoyed by four-star generals, let alone the nation’s actual female population.

But the media’s fantasies of power are also the product of another force that has gained considerable momentum since the early and mid-1990s: enlightened sexism. Enlightened sexism is a response, deliberate or not, to the perceived threat of a new gender regime. It insists that women have made plenty of progress because of feminism–indeed, full equality has allegedly been achieved–so now it’s okay, even amusing, to resurrect sexist stereotypes of girls and women. After all these images (think Pussycat Dolls, The Bachelor, Are You Hot?, the hour-and-a-half catfight in Bride Wars) can’t possibly undermine women’s equality at this late date, right? More to the point, enlightened sexism sells the line that it is precisely through women’s calculated deployment of their faces, bodies, attire, and sexuality that they gain and enjoy true power–power that is fun, that men will not resent, and indeed will embrace. True power here has nothing to do with economic independence or professional achievement (that’s a given): it has to do with getting men to lust after you and other women to envy you. Enlightened sexism is especially targeted to girls and young women and emphasizes that now that they “have it all,” they should focus the bulk of their time and energy on their appearance, pleasing men, being hot, competing with other women, and shopping.

Enlightened sexism is a manufacturing process that is produced, week in and week out, by the media. Its components–anxiety about female achievement; a renewed and amplified objectification of young women’s bodies and faces; the dual exploitation and punishment of female sexuality; the dividing of women against each other by age, race, and class; rampant branding and consumerism–began to swirl around in the early 1990s, consolidating as the dark star it has become in the early twenty-first century. Some, myself included, have referred to this state of affairs and this kind of media mix as “postfeminist.” But I am rejecting this term. It has gotten gummed up by too many conflicting definitions. And besides, this term suggests that somehow feminism is at the root of this when it isn’t–it’s good, old-fashioned, grade-A sexism that reinforces good, old-fashioned, grade-A patriarchy. It’s just much better disguised, in seductive Manolo Blahniks and an Ipex bra.

Susan J. Douglas is the author of Where the Girls Are, The Mommy Myth, and other works of cultural history and criticism. Her work has appeared in The Nation, The Progressive, Ms., The Village Voice, and In These Times. (taken from the jacket cover of Enlightened Sexism)