This is a guest post by Josephine Maria Yanasak-Leszczynski.
Rihanna’s video for Bitch Better Have My Money, directed by Rihanna herself and the Megaforce team, is an intersectional feminist revenge horror masterpiece. This video also has a lot of people up in arms due to its supposed misogyny and definite violent imagery. However, many of its critics have missed the hard facts: for instance, there is very little on screen violence in BBHMM. Yet its masterful use of suggestion and direct attacks on ideologies American society values make it an effective and affecting horror piece.
A note before I begin: I have named the characters by the archetypes they represent. White Woman is the woman kidnapped initially by Rihanna and her crew, the women that aid her in the less than lawful activities she engages in the video. White Male is the character played by Mads Mikkelsen, an actor currently best known for portraying horror legend Hannibal on television.
The video’s White Woman is objectified into a symbol of Whiteness from the beginning: She exists in a beige and white house, with a creepily well behaved light-colored dog, and a non entity White husband taking the place of furniture as she dresses in front of his still presence. White Woman applies perfect make up, then dons a diamond necklace. She is blond and thin and wears expensive designer clothing. The camera does not caress her perfect body, but it is also not hidden.
On this bland palette and sparse introduction we are able to place our own assumptions based on her superficiality. To some viewers she might be a trophy wife, others may see signs of a successful career woman, or even a woman locked in a career where her looks are her resume like a model or a dancer. In any of these assumptions, she is outwardly successful. Material wealth surrounds her, and attractiveness is upheld by her rituals and accessories.
The effect of White Woman’s abuse in the video is incredible: how many of us White female viewers feel blows land on ourselves? Yet with the exception of a blow to the back of the head with a bottle, we see only pushes to swing the woman as she suspends from the rafters of a barn and a minimum of on screen violence.
This violence is all the more effective because of the use of White Woman’s nudity. In her living room, we see her breasts through a translucent bra. She covers them with a designer coat before kissing her husband good bye, then picks up her dog and stepping on an elevator with Rihanna and a large trunk. The next shot is of her nude in a car of fully clothed women. Where a scene before she was powerful in designer lingerie, the queen of her domain even, she has suddenly been made completely vulnerable.
This liberal use of nudity is the “gross display of the human body” in horror described by Linda Williams in her essay “Film Bodies: Gender, Genre, and Excess.” There is a duality in White Woman’s role: first of all, she is the ideal we have all been pushed to attain. Secondly, she is a woman made helpless when stripped of the armor of her status symbols. Viewers that have felt physically vulnerable as women imagine the bodily abuses on their own physical forms and internalize it: bodily horror materializes.
However, the horror for viewers is not just an attack of a physical nature. The fear of this piece comes just as much from the viewer’s self identification. If they hold themselves up to the impossible standard of Whiteness that is considered the societal norm, they put themselves in the place of White Woman. If they have broken that cycle, they see themselves in Rihanna and view a different story altogether.
Throughout her manipulations of White Woman, an assault on Whiteness itself is bubbling beneath the surface. Whiteness interpreted into these archetypal forms has kept Rihanna from what is assumedly owed her, and this is the visual fantasy of her taking that back.
Rihanna is making war on the white washed femininity that she is held up to, but with her diverse comrades, she is also making war on and conquering that singular view of female perfection that chains us all. By removing and later replacing White Woman’s wrappings, the physicality of the attacks translates into not just an attempt to dismantle the superficial elements of Whiteness, but blows against the White body itself. After all, these impermanent objects are only symbols of the idealized racial identity we are all taught to strive for; they are props to bring us closer to that impossible goal.
Rihanna is aided by two women that are racially different from herself. These women are symbols many critics have missed. Unlike the narratives supported by mainstream, primarily White and straight feminists, Rihanna’s storytelling is truly inclusive.
The male gaze is incarnate in the male police officer that turns up in only two scenes. He is kept from doing his job, catching Rihanna and crew, by his inability to take the attractive bikini-clad women for anything more than something to be ogled at. In the video, this presumption of the male gaze is used by Rihanna to further her goals.
It is during an interaction with this officer that the video makes what I consider to be its only sexual objectification by nature of camera movement. The camera pans to Rihanna’s buttocks next to the floating body of her victim as a parallel to the actions of the officer and a reminder of the job he has failed to complete. While nudity is a repeating focal point in the beginning half of the video, it is curiously lacking in sexual overtones up to this point. Unless, of course, one is unable to separate the naked female body from objectifying sexuality.
Unlike other revenge stories, agency remains firmly in the hands of the protagonist in BBHMM. We do not have to endure what has happened to Rihanna’s character in this narrative in some poorly managed introductory horror sequence, though the ransom requests are illustrated on screen. Instead, we see what Rihanna is: powerful in a society that would otherwise hold her down and screw her out of her money.
This last point is particularly poignant when depicted through her interactions with White Male. In an unexpected turn, it is White Woman’s husband who is revealed to be “The Bitch” and not White Woman herself. While his nature is shown through short cuts of him laughing evilly and the like, his exact crimes are not depicted by the narrative.
Instead, as a lead up to the delicious torture sequence that is undoubtedly about to ensue, Rihanna pauses to inspect the various tools she has at her disposal. While it would make for a tidy story to have him refusing to pay ransom on a woman they randomly kidnapped be the motive, all possible reasons to murder White Male are helpfully written on labels beside Rihanna’s tools to demonstrate the scope and nature of his crimes against her.
In this video, White Male is a placeholder for White males in general, just as the White body of the woman in the beginning of the video represents the overwhelming Whiteness of the narrowly defined bounds of accepted femininity. Much like his wife, White Male’s body is exploited and used as a symbol of his own White power.
His body physically interacts with the money that in this video represent power: bills are literally rubbed on his body in a sensuous display of sexuality by two women that serve as further examples of physical comfort. Just like the furniture and clothing in the White Woman’s entrance scenes, the White Male’s props identify him as powerful by nature of the accepted system of symbols that represent wealth in mainstream culture. It is important to note that White Male is the only character seen with physical money at this point.
In the end, Rihanna’s search for satisfaction and White Woman’s suffering stem from the same root: White Male’s inability to value them, and therefore underestimating them. White Female is returned to her residence, relatively physically unharmed. She apparently does not interfere with Rihanna’s treatment of the husband that did not respond to ransom demands earlier in the video.
White Male’s torture is not shown. The next shot is of Rihanna leaving the house, covered in what could be presumed to be his blood. The act itself is not intended to be the satisfying part, but instead the viewer can take comfort that the job was done.
The final reveal employs relief from the implied violence of an unexpected sort. The bloody legs hanging out of the trunk shown in the first shot of the video do not, as we assumed, belong to the dead body of White Female. Instead of an end to the implied violence and hedonism through what is assumed to be its inevitable conclusion in a corpse, we see a triumphant and relieved Rihanna. Bloodied from her task, but enjoying a cigar on a pile of money she earned.
Recommended Reading: “This is What Rihanna’s BBHMM Video Says About Black Women, White Women and Feminism”
Josephine Maria Yanasak-Leszczynski has a name unpronounceable by human tongues. She is a freelance writer, reviewer, and author (as J.M. Yales). Very occasionally she makes art from recycled scraps of metal.