Indifferent To Suffering, Insensitive To Joy: ‘Network’s’ Dangerous Career Woman

Women In Politics Week: Indifferent To Suffering, Insensitive To Joy: ‘Network’s’ Dangerous Career Woman
By Myrna Waldron
Network DVD Art
For a while, I think people got the impression that I don’t like films if they’re not explicitly feminist. The reality is, most films are not feminist, but it doesn’t necessarily diminish their respective quality – Back to the FutureCasablanca and The Third Man are amongst my favourite films of all time, but I could not describe them as remotely feminist. Amongst that list of favourite films is the 1976 black comedy/satire Network, which is a scarily prescient skewering of the television industry. It won four Academy Awards, three for acting – Best Actress Faye Dunaway, Best Actor Peter Finch (which was awarded posthumously) and Best Supporting Actress Beatrice Straight. The fourth award was for its screenplay penned by Paddy Chayefsky.

The film’s “heroine,” Diana Christensen, played by Faye Dunaway, is very much a product of the 70s. She has directly benefitted from the second wave feminism movement, breaking the glass ceiling and becoming the sole female television executive at UBS, the fictional network depicted in this film. But…she is not a feminist character. Yes, she is strongly written, sexually confident, and an obvious success in her field, but she is also obsessive, emotionless, cynical and dangerous. In short, a ball-breaking career woman. She has achieved much based on the sheer power of her ambitions, but it is clear that her single-minded ambitions are meant to contrast negatively to the more idealistic and grounded outlooks of the male “heroes,” Howard Beale (Peter Finch) and Max Schumacher (William Holden).

Diana is the Vice President of UBS’s programming division, but eventually worms her way into taking Max Schumacher’s job, which was to be in charge of the news division. The news division gets lousy ratings and haemorrhages money, so they make the decision to fire their news anchor, Howard Beale. This instead causes Beale’s mind to snap, and he begins ranting about planning to commit suicide on air (which was based on a real-life event) and how he has “run out of bullshit.” The ratings spike, prompting the obsessive Diana to seize on the newscast and turn it into a combination variety show and talk show. The integrity of the news and the political system that it influences mean nothing to Diana – she is singularly obsessed with getting ratings and making money for UBS.

Diana Christensen
In her work to get better ratings for the network, she offers a deal to Laureen Hobbs, a leader of the Communist Party, to get video footage of a radical leftist terrorist group known as the Ecumenical Liberation Army (a parody of the terrorist group which kidnapped Patty Hearst). Both women are deeply cynical and sarcastic, and introduce themselves to each other as what they are stereotyped to be: “Hi, I’m Diana Christensen, a racist lackey of the imperialist ruling circles.” “I’m Laureen Hobbs, a bad-ass commie nigger.” (Hobbs is African-American) “Sounds like the basis of a firm friendship.” Diana does not care at all about the political ramifications of allowing the Communist Party an entire hour of weekly propaganda, or of glorifying the violent tactics of domestic terrorists. She even openly encourages Hobbs to put whatever content she likes in the show just so she can get the terrorists’ crime footage. Meanwhile, she has added several other kitschy segments to The Howard Beale Show, including a psychic who predicts the week’s news every Friday.

This same psychic tells Diana that she will be having an emotional affair with a craggy middle-aged gentleman. She interprets this man to be Max Schumacher, with whom she starts an affair. She knows that he has been married for 25 years and has children, and doesn’t care at all, she, in fact, was the one who initially approached him. Her cynicism and selfishness extend to her personal life as well. The affair abruptly ends when she steals Schumacher’s job and exploits the mentally ill Beale for ratings. They reconnect after an executive’s funeral – her attraction to Schumacher being the only thing besides television that she shows remote joy in (Schumacher is emotionally obsessed and infatuated with Diana). But even that joy is short lived, for she continually blathers about her job even while having sex.  To go along with how she has elbowed herself in to a social caste normally populated by men, she even describes herself as being sexually masculine: “I can’t tell you how many man have told me what a lousy lay I am. I apparently have a masculine temperament. I arouse quickly, consummate prematurely, and can’t wait to get my clothes back on and get out of that bedroom. I seem to be inept at everything except my work.”

Howard Beale’s Rant
Diana’s tenure as the producer of The Howard Beale show has significant political ramifications. Beale’s famous rant, in which he encourages his audience to scream, “I’m as mad as hell, and I’m not going to take it any more!” fosters an atmosphere of discontent with the status quo and outrage that their individualism is insidiously being taken away from them. It becomes a catchphrase, and Beale begins making daily rants, and eventually even believes himself as a kind of political prophet with the unique ability to communicate via the television. The angrier the audience gets, the more the ratings increase, and the more Diana likes it. The show eventually becomes the #1 most watched program in America, and Diana unabashedly takes all the credit for its success.

UBS is owned by a media conglomerate called the CCA (Communications Company of America), and the corporate influence of the conglomerate gradually takes over how the network is run. Frank Hackett (Robert Duvall), Diana & Max’s direct supervisor, eventually becomes CEO after the original CEO dies of a heart condition. This marks the end of UBS’s journalistic credibility, for Hackett is a blatant corporate shill. Unfortunately for Beale, he makes an enemy of the CCA when he learns that the conglomerate is to be bought out by Saudi Arabians, and thus goes on a rant about how much of American property and commerce is owned by the Saudis. He demands that his audience send telegrams to the White House demanding that they put a stop to Saudi money taking over American culture. UBS is not a wealthy network, and absolutely depends on this merger to survive. The CEO of CCA, Arthur Jensen (Ned Beatty) demands to see Beale, and goes on a thunderous rant about how there is no such thing as nations or individuals – that money is the only thing that matters, the only reality in the modern world.

He scares Howard Beale into promoting his own viewpoints, which are directly opposite to the previous subjects of Beale’s rants. The ratings begin to fall because the audience resents being told that they are only cogs in a great moneymaking machine, not the worthy individuals Beale originally told them they were. Laureen Hobbs, by this point, has been sucked in too by the temptations of the corporate system, and becomes so obsessed with earning enough money to continue her show she has, instead of being a Communist, become a classical Capitalist. Furious at how Howard Beale’s flagging ratings are damaging her show, she rants to Diana that Beale should be fired. Diana has already been planning to end Beale’s show.

Diana celebrating The Howard Beale Show’s success
Meanwhile, Diana’s cynicism and lack of emotional depth have taken a toll on her relationship with Max Schumacher. She defines their relationship, yet again, in relation to television: “It’s time to reevaluate our relationship, Max. I don’t like the way this script of ours is turning out. It’s turning into a seedy little drama. Middle-aged man leaves wife and family for young heartless woman, goes to pot.” Instead, Max turns the tables on her. Noting that she, unlike him, has grown up only knowing the artificiality of television, he realizes that she is completely unable to form or articulate genuine emotion. That television has destroyed her, destroyed Laureen Hobbs, and will destroy him too if he continues to have a relationship with her. He tells her that she is “…Indifferent to suffering, insensitive to joy. All of life is reduced to the common rubble of banality.” The man who left his wife of 25 years is apparently morally above a young woman who, by his own admission, is not to blame for the artificiality of her emotions. Instead, Diana’s single-minded ambition damns her.

Losing Max seems to spark a final unforgivable act of cynicism – Diana completely disregards the right to human life and orders Howard Beale’s assassination. Since Beale is now espousing the moral and political beliefs of Mr. Jensen, Jensen wants the show to continue, but the UBS executives are unable to ignore or forgive Beale’s flagging ratings. Instead of risking the wrath of CCA by firing Beale or allowing him to retire, they hire the Ecumenical Liberation Army to shoot him to death onscreen. Money is the only reality. The cynical, emotionless career woman says, “I don’t see that we have any options. Let’s kill the son of a bitch.” They can then dredge up one last ratings spike out of Beale. The footage of Beale being shot to death is broadcast over and over, next to other newscasts and commercials – in the end, even the murder of a mentally ill man is as meaningless as everything else when it comes to television.

Diana Christensen is a tremendously complicated character. It is hard to hate her, but the audience is meant to be repelled by the sheer scope of her ambition and obsession. It is quite revealing that Laureen Hobbs, the other major female character in the story, becomes just as cynical and hypocritical as Diana and abandons everything else for the sake of the mighty rating. Is it true that the generations that have grown up only knowing a world with television have become emotionally stunted? Does Chayefsky think all ambitious career women are as single-minded and emotionally/sexually stunted as Diana, or is she just a mere satirical exaggeration? What is apparent is how eerily this movie predicted the future – a fourth major television network that abandons all pretence of delivering objective news, instead relying on stunt footage, pundits, propaganda, cheap ratings ploys and answers to a dangerously powerful media conglomerate? Sounds familiar. Diana is not remotely a feminist character, but her creation has definitely been influenced by the second wave feminist movement. One thing, however, is clear from Network’s script: Beware the ambitious career woman.

Myrna Waldron is a feminist writer/blogger with a particular emphasis on all things nerdy. She lives in Toronto and has studied English and Film at York University. Myrna has a particular interest in the animation medium, having written extensively on American, Canadian and Japanese animation. She also has a passion for Sci-Fi & Fantasy literature, pop culture literature such as cartoons/comics, and the gaming subculture. She maintains a personal collection of blog posts, rants, essays and musings at The Soapboxing Geek, and tweets with reckless pottymouthed abandon at @SoapboxingGeek.

Guest Writer Wednesday: Network

This is a cross post from Feminéma
Maybe I saw Sidney Lumet’s Network in high school — I remember the “I’m as mad as hell, and I’m not going to take this anymore!” scenes — but I wasn’t prepared to find its satire so brilliant 35 years after its initial release. What I’d completely forgotten was all the other satirical elements, from the sex scenes between Faye Dunaway and William Holden to the subplot of Dunaway’s attempts to sign a group of violent radicals, the Ecumenical Liberation Army, to a TV contract. Considering that it’s a satire of the TV-ification of America I can’t believe it’s so fresh today, and so prescient of what we experienced in television during the last generation. From the opening scenes to the conclusion, this film is perfect.

Network (1976): prophetic satire

One of the film’s themes is the generation gap; so how perfect that Holden — anti-hero star of Stalag 17 and Sunset Boulevard, whose cynicism helped create such 1950s anti-establishment protagonists as Holden Caulfield — would play Max, the head of the United Broadcasting Service news division. Now in late middle age, he’s found himself defending principles and idealism against the über-cynical corporate types who are taking over UBS. Of these, Diana (Dunaway) is the worst: a gorgeous series programmer with a preternatural gift for repackaging TV to get a bigger market share. She can see that “the American people are turning sullen. They’ve been clobbered on all sides by Vietnam, Watergate, the inflation, the depression; they’ve turned off, shot up, and they’ve fucked themselves limp, and nothing helps.” Whereas Max and his news anchor, Howard Beale (Peter Finch) joke darkly about a new program like “Terrorist of the Week”:
Max:  We could make a series of it. “Suicide of the Week.” Aw, hell, why limit ourselves? “Execution of the Week.”
Howard:  “Terrorist of the Week.”
Max:  I love it. Suicides, assassinations, mad bombers, Mafia hitmen, automobile smash-ups: “The Death Hour.” A great Sunday night show for the whole family. It’d wipe that fuckin’ Disney right off the air.

Diana is utterly serious about such plans. She hires a radical black commie feminist to wrangle the crazy members of the Ecumenical Liberation Army into creating a popular new show (the scene of their contract negotiations is worth a Netflix subscription). Most of all, Diana can see that the newly insane Howard, with his TV rants about all the bullshit in American society, can be repackaged as The Mad Prophet for a new-and-improved news hour that also features Sybil the Soothsayer. Diana is television: for her, all publicity is good publicity, all political agendas can be transformed into catnip for audiences, there is no meaningful distinction between news and amusement. She doesn’t care in the least that Howard tells viewers to turn off their televisions, because she knows that his show gets more viewers than any competitor.

Even more dark is the film’s portrayal of Howard, who really is saying something important about TV — even though no one pays any attention:
Man, you’re never going to get any truth from us. We’ll tell you anything you want to hear; we lie like hell. We’ll tell you that, uh, Kojak always gets the killer, or that nobody ever gets cancer at Archie Bunker’s house, and no matter how much trouble the hero is in, don’t worry, just look at your watch; at the end of the hour he’s going to win. We’ll tell you any shit you want to hear. We deal in illusions, man! None of it is true! But you people sit there, day after day, night after night, all ages, colors, creeds… we’re all you know. You’re beginning to believe the illusions we’re spinning here. You’re beginning to think that the tube is reality, and that your own lives are unreal. You do whatever the tube tells you! You dress like the tube, you eat like the tube, you raise your children like the tube, you even think like the tube! This is mass madness, you maniacs! In God’s name, you people are the real thing! WE are the illusion! So turn off your television sets. Turn them off now. Turn them off right now. Turn them off and leave them off! Turn them off right in the middle of the sentence I’m speaking to you now! TURN THEM OFF… (He collapses in a faint on the set. The studio audience explodes with applause and cheers; the studio cameras pan out from his limp body.)

They don’t turn off their sets, as Diana well knows; they can hardly wait for more. The script by Paddy Chayefsky — his third to win an Oscar for Best Screenplay — is perfect at every turn. When I watched this last night with my friend Susan, we commented on one of those mini-moments in which Diana’s assistant (a very young Conchata Ferrell) pitches ideas for new series:
The first one is set at a large Eastern law school, presumably Harvard. The series is irresistibly entitled “The New Lawyers.” The running characters are a crusty-but-benign ex-Supreme Court justice, presumably Oliver Wendell Holmes by way of Dr. Zorba; there’s a beautiful girl graduate student; and the local district attorney who is brilliant and sometimes cuts corners. The second one is called “The Amazon Squad.” The running characters include a crusty-but-benign police lieutenant who’s always getting heat from the commissioner; a hard-nosed, hard-drinking detective who thinks women belong in the kitchen; and the brilliant and beautiful young girl cop who’s fighting the feminist battle on the force. Up next is another one of those investigative reporter shows. A crusty-but-benign managing editor who’s always gett… (Diana cuts her off there.)

No wonder the film won so many awards. Watch it again — it’s gone right up to my list of Best Films Ever. 
Feminéma is a blog about feminism, cinéma, and popular culture kept by Didion, a university professor in Texas. This blog is my way to address the achingly slow progress women are making toward social and financial equality, as film is a vivid place to see how women so frequently appear as stereotypes onscreen and only rarely appear in powerful roles like director, producer, and screenwriter. Please read!