Seed & Spark: The Spectrum of #BetterRepresentation

A lot has been written recently (this week) about ‘Grey’s Anatomy.’ This is strange, in 2014, because it’s a show that we’ve all stopped watching at least as many times as we’ve begun again. But for all the talk about the lack of diversity, the lack of female characters with volition, and the heyday for feminism happening now on TV, ‘Grey’s’ stands out as a show that was ahead of its time and as one that has endured. The three top surgeons at the show’s conception were African Americans. Female doctors seem to outnumber male ones and nobody in the world of the show finds that remarkable. But I do.

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This is a guest post by Allie Esslinger.

A lot has been written recently (this week) about Grey’s Anatomy. This is strange, in 2014, because it’s a show that we’ve all stopped watching at least as many times as we’ve begun again. But for all the talk about the lack of diversity, the lack of female characters with volition, and the heyday for feminism happening now on TV, Grey’s stands out as a show that was ahead of its time and as one that has endured. The three top surgeons at the show’s conception were African Americans. Female doctors seem to outnumber male ones and nobody in the world of the show finds that remarkable. But I do.

I am the founder of a film start-up that sits at the intersection of two male-dominated, whitewashed industries. Basically described as a Netflix for Lesbians, Section II acquires and creates lesbian, bisexual, transgender, and questioning (LBTQ) content for our multi-platform network of streaming and VOD channels, which launched last month. We talk about #BetterRepresentation of LBTQ women in popular culture a lot—it’s actually written into our bylaws as a Benefit Corporation.

I remember the early reviews of Grey’s that touted its color-blind casting, its unique brand of post-feminism, and its “Surgery is The Game” competitive mentality. But as I’ve gone back to revisit the early episodes this summer, what’s left me cold is the disconnect I feel watching so many typically marginalized characters operate in a world that itself doesn’t seem to have margins. That said, what Shonda Rhimes has done for improving visibility for minorities and women on television cannot be understated.

It’s a long-play to shape popular culture and consciousness that we believe in whole-heartedly at Section II, but the reality is that Rhimes was the only African American show runner to anchor a dramatic series on primetime when she was hired, and she still is, 10 seasons later.

The Grey’s Anatomy I know and love(d) is not the textbook after which it takes its name, but we still could learn a lot about the very real struggles of minorities and women rising to the top of their field from a show created by a room full of writers who have done just that. I am certainly not suggesting that every season needs an arc with a superseding minority struggle and/or triumph, but at least show me an episode every once in a while in which Meredith and Christina (friends who actually define their person-hood through each other) both apply for a fellowship/promotion/major award but only one of them wins— because, in reality, only a limited number of women ever win. I need more realism about the underlying competition between female friends and coworkers from a show that so acutely examines their careers. That the signs of social advancement it presents are “a given,” without fanfare or comment, is a bit of a let down.

Shonda Rhimes
Shonda Rhimes

 

We believe at Section II that #BetterRepresentation goes beyond a numbers game, beyond visibility. Increasing the volume of strong women and strong female characters in Hollywood is important, but it won’t change the system. It hasn’t changed the fact that the number of women each year who get to be a showrunner, to write and direct feature films, continues to decline, despite overwhelming data advocating for a more economical supply and demand chain. We can only make new space for people when we make a new system, and that’s what we should be doing. That’s what we are doing.

Our name comes from the clause in the Motion Picture Production Code that outlawed homosexuality onscreen until 1968. Our model is based on being an ally to both the producers and consumers of LBTQ content and building an ecosystem that supports the entire production process as well as the people going through it.

Addressing the issues of representation begins in development and that’s why we co-produce projects as well as distribute them. There is a lot of opportunity right now to re-define how people consume content and, as a distribution platform, we are tasked with making it the best possible experience for both content creators and consumers.

Yes, there are a lot of reasons that have led people to turn away from Grey’s Anatomy over time. (Can you still pass the Bechdel Test if a conversation starts out about a heart transplant but winds up being a metaphor for moving on after a breakup?) But it celebrated its 200th episode last fall, and Shonda Rhimes now controls an entire night of ABC’s programming schedule. Those are the official reasons that I decided to go back to the beginning and re-watch the series this summer.

I went back to find the show that I miss, that game-changing series I truly believed in and that I honestly felt was good when I was in college. It’s still there, especially in the first 8 episodes on Hulu+. When I started, I wanted to understand what I’d stopped being a part of off-and-on throughout the years. But what I realized is that in the time since Grey’s Anatomy premiered, I changed, the tone of the show changed, and most importantly, the idea that #BetterRepresentation is for all of us, not just minorities, has changed. A night of Shonda Rhimes on network TV is one example of a system that’s improving. But we have the chance to create others. It’s time, now, for technology and content to merge together and foster creativity as the next step in the fight for equality and the ongoing fight for better representation. The game is changing again– join us.

 


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Allie Esslinger is a Southern transplant living in Brooklyn. She has produced projects across genres and formats and recently founded Section II, a new streaming platform and film fund for LBTQ content. (Think: Netflix for Lesbians.) She studied International Affairs and Creative Writing and loves television, iced coffee, and Alabama football.

 

Seed & Spark: It Just Got Better

Although I don’t share a common background with many people that I meet, I can relate to them thanks to my shared vocabulary: the lexicon of water-cooler moments provided by Bright/Kaufman/Crane, Angelou, Sorkin, Kaling, Chaiken, Fey, and so many others — and I will always be grateful for that. Entertainment and popular culture are universal languages that anyone can buy into as long as she’s willing: social capital as accessible as cable (and the Internet). That the same 35 lesbian-related films are available to stream on Netflix, Hulu, and Amazon Prime — which is only about 20% of the overall “Gay and Lesbian” Genre tag — is frustrating because we’ve made so much progress offline. The fact that there are fewer than 200 films total that we can rent, stream, and buy on major platforms is discouraging, but it doesn’t mean that’s how it has to be forever.

Casablanca (reimagined)
Casablanca (reimagined)

 

This is a guest post by Allie Esslinger. 

I grew up at the knee of amazing storytellers; talk was cheap and all we could afford.  There was never a nest egg, but I always had a cache of stories…and I had television. And…I watched a lot of it. Malcolm Gladwell theorizes a person needs 10,000 contact hours to be brilliant in any one area: serialized, episodic content is my only shot.

I should also mention that I was raised in Alabama — home of the Crimson Tide, Rick Bragg, and the only ABC affiliate that did not air Ellen’s coming out episode in 1997.  It took me a long time to understand myself in the context of the world at large because I didn’t have much access to it.  A lot of progress has been made, but there’s still a lot to be done.

The idea that I made it through thousands of hours of programming and 20 years of life before I ever saw another mixed race lesbian is astonishing. There are 200+ LGBTQ film festivals each year, but only 17 films with a queer female character made it to theaters in 2012. If you aren’t lucky enough to get to OutFest or Gaze or Frameline, it can take months or even years to find a film that got buzz when it premiered– and especially ones that didn’t.

Last month I was finally able to see the full short film Social Butterfly, which was at both Sundance and SXSW in 2013.  It stars Anna Margaret Hollyman and was writtern and directed by Lauren Wolkstein, one of Filmmaker Magazine’s Top 25 to Watch, among other accolades.  It’s a different circumstance — the film was bought at the festival and is currently playing on television in France — but there are so many films that go undistributed out of festivals and then aren’t available again unless the filmmaker themselves are willing to promote, distribute, and make us all aware of their film rather than start a new project.

Despite my love for the gang on Friends, my affinity for high schoolers on the CW, and my complete and utter sympathy for every doctor to ever time an inner monologue to a catchy indie rock tune, I never felt like I had a character who I could identify with on a personal level. Although I generally agree that the beauty of the best films and series is that their stories transcend their characters and their settings, I also maintain that sometimes it’s nice to have the film do the leg work. I don’t always want to be metaphorically related to the person I’m watching on screen. I want it to be obvious (like this new campaign we started on our Tumblr that will re-imagine classic romances as lesbian romance films through their key poster art). It’s not just that the lack of well-produced, well-developed lesbian stories has a negative effect on queer women — it hurts society to never see diverse depictions of this diverse segment of the population. And that’s something we can fix.  

When I was a sophomore in college, I walked into an Honors seminar with a blank index card waiting for me as I sat down. On one side, Dr. McKenzie had us write the most important question we could ask ourselves, and on the other side, we wrote the one thing the world needs most.  Before he read the answers aloud, he explained that the exercise is the foundation for politics–the work of connecting the self with the needs of others. Since we only had 30 seconds to think of these answers, I learned in less than a minute what is most important to me as an individual and a world citizen.

What does the world need most?

               Hope.

What’s the most important question I can ask myself?

               Am I being helpful?

That index card was like a globe spinning on its axis, and then all of a sudden, it was laid  out flat like a roadmap–self-awareness and optimism as the compass.

Although I don’t share a common background with many people that I meet, I can relate to them thanks to my shared vocabulary: the lexicon of water-cooler moments provided by Bright/Kaufman/Crane, Angelou, Sorkin, Kaling, Chaiken, Fey, and so many others–and I will always be grateful for that. Entertainment and popular culture are universal languages that anyone can buy into as long as she’s willing: social capital as accessible as cable (and the Internet).  That the same 35 lesbian-related films are available to stream on Netflix, Hulu, and Amazon Prime–which is only about 20 percent of the overall “Gay and Lesbian” Genre tag–is frustrating because we’ve made so much progress offline.  The fact that there are fewer than 200 films total that we can rent, stream, and buy on major platforms is discouraging, but it doesn’t mean that’s how it has to be forever.

Until 1968, “Section II” of the Motion Picture Production Code outlawed lesbian characters in film. I am reclaiming our namesake as the premier space for relevant content and the people who love it. We want to help deliver diverse content with strong minority characters in major roles so that more people are included in–and compelled to be a part of–more water cooler moments.

Section II is a new Benefit Corporation dedicated to improving the representation of queer women in popular culture. Even in 2013, part of that equation remains “visibility,” but I’m also talking about divergent stories, different formats, contemporary issues being presented without making “issue films.”   We’re building a destination platform for curated, high-quality, lesbian-related films and series committed to the idea that seeing positive portrayals of people we identify with is good for us and good for the people who love us.  We’re a new option for both filmmakers and audiences alike — a place for all the best content.  The model for releasing a film is changing, but I don’t think that should worry filmmakers.  Knowing where a film can live takes away the pressure to modify a film’s premise in order to find an audience.  Of those 17 films with a theatrical release, Pitch Perfect was the only one was from a major studio that GLAAD deemed a positive portrayal based on their Vito Russo Test.  You won’t find a bigger Pitch Perfect fan than me, but after years of looking for queer women in film, 1 positive portrayal out of 101 studio films remains disheartening.

Last year I produced a sizzle reel for a film that is currently looking for funding, called Pretty Girls.  It will be a second feature for the talented team at Invisible College, Andrew Gitomer and Jonathan Stromberg.  My plan for last summer was to follow suit and produce three trailers for films that I wrote or co-wrote, all of which would fit nicely (I’m biased) on Section II.  Last Spring I was in the throes of pre-production and creating comps and worrying about finding investors for the slate of films when the idea for the platform emerged.  And then the opportunity to develop it was presented through the Dogfish Accelerator, a program designed to make filmmakers think more like start-ups and give themselves better odds for longevity.  It’s been a long sprint as we work to test and plot-out enough of this idea to pitch to investors next month, and it’s been invaluable to have the chance to talk with film lovers, filmmakers, and distributors to make sure we’re creating an ecosystem that will sustain all the different segments who want to see an increase in quantity and quality of lesbian-related films.

I was so excited to have the chance to write a post for Bitch Flicks because it’s a site that has taken matters into its own hands–it addresses a void by building a community around conversations that want to take place.  It’s what we want to do at Section II.

I considered writing a fan letter about Ingrid Jungermann’s post-gay agenda and Julie Goldman’s irreverently endearing brand of stand-up comedy.  I could write about how I geeked out when Lauren Wolkstein accepted my Facebook friend request or when I finally had a good reason to introduce myself to Lena Waithe.  I could’ve recycled my analogies about how Brooklyn is like Paris of the 20s because everyone is doing cool things that spur me to figure out the anatomy of a platform launch. But I realized that Section II is a fan letter, and that what I’m most excited about is this process of delivering it to everyone else who is excited about the direction lesbian-related films and series are heading.

We launch this month with a showcase site designed to show you that we’re serious about outstanding content and the talent behind it.  I hope you’ll join in on the fun.

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Allie Esslinger Color 

Allie Esslinger is a Southern transplant living in Brooklyn. Her company, Olive Juice Films, has produced projects across genres, including documentaries, feature films, web series, live comedy, and commercial campaigns. She earned her BA in International Affairs at the University of Alabama, her MA in International Affairs and Media Studies from The New School, andher MFA in Creative Writing (Screenwriting) from Full Sail University. She is developing Section II, an online and streaming platform for curated, high-quality lesbian content.