‘She-Ra’: Kinda, Sorta Accidentally Feministy

‘She-Ra: Princess of Power’ represents a network of powerful women who not only like each other, but they support each other, organize a rebellion against an oppressive patriarchal regime, and get shit done. The example this powerful group of women set for impressionable girls like myself is tremendous.

She-Ra: Princess of Fucking Power

This repost by Amanda Rodriguez appears as part of our theme week on Children’s Television.

Confession: as a child of the 80’s, I refused to watch cartoons that didn’t have a significantly visible representation of women in them, and the more visible and the more badass, the better. GI Joe and Transformers were out, but Jem and the Holograms, Thundercats, and He-Man made the cut (don’t ask me to explain my little girl logic). Though Jem had a ton of women in it and I loved the series obsessively, She-Ra: Princess of Power was my favorite because not only did the show have tons of women in it, but they were all kickass warriors. I still think about and talk about the show more than is probably considered “normal” (whatever that bullshit word means). Now as an adult looking back, I’m compelled to figure out why that show has been so prominent in my consciousness then, as an impressionable young girl, and now, as a feminist grown. First, we’ve got to compare He-Man and She-Ra, twins with magical, transformative, empowering swords. He-Man’s non-magical alter ego is Prince Adam, while She-Ra’s is Adora. Prince Adam takes on the persona of the lazy, whiny, spoiled, conceited prince who is generally a coward, while Adora is the smart, organized, capable, and charismatic leader of The Great Rebellion. While He-Man had to spend half his time pretending to be a fuck-up and to this day people mock Prince Adam (I strongly advise you to watch the video below for some serious yucks), Adora was an example of a tactically astute, benevolent leader who included the talents and ideas of others.

[youtube_sc url=”https://www.youtube.com/watch?v=NjVugzSR7HA”]

When the twins transform into their superhero selves, both have equally unmatched physical strength (though She-Ra is more prone to doing flips and super sweet spin kicks while shouting “Hee-Yah!”). The jewel in She-Ra’s sword isn’t the only difference between her and He-Man’s swords of birthright. Her sword can transform into nearly any physical object she commands (a shield, a lasso, a ladder, even a helmet that lets her breathe underwater).

She-Ra: “Sword to ice-maker.” Great for making ice cream or freezing over lakes to go skating on warm summer days.

She-Ra also has innate powers that are denied He-Man. She can communicate via telepathy with animals. Not only that but she can heal the injured with a good old-fashioned laying on of hands. It’s easy to see some of her additional powers as the writers attempting to feminize the character. Her empathic communication with animals and healing powers could certainly be coded as “nurturing” and therefore more traditionally feminine, but at the same time, She-Ra is just as strong as He-Man. Let’s face it, with her extra abilities, she’s an even bigger badass than he is.

Then we’ve got to consider the sheer number of female heroes in She-Ra.

From left to right: Glimmer, Angella, Castaspella, She-Ra, Frosta, and the villainous Cat-Ra

Like most shows geared toward young girls around that era, there were a lot of female characters and a notable dearth of male characters. In fact, Bow was She-Ra’s only regularly featured male hero to be included in The Great Rebellion. I also remember She-Ra more consistently involving and more fully featuring its wide range of female characters than, say, My Little Ponies or Rainbow Brite.

In part because of the huge female cast, She-Ra also showcased tons of Bechdel test-passing female friendships.

From left to right: Perfuma, Castaspella, Mermista, She-Ra, Glimmer, Angella, Frosta

These women all work as a team for a noble common cause under a female leader, Adora. Glimmer and Angella are even an inter-generational mother-daughter duo with a profoundly strong connection as shown in the He-Man/She-Ra feature-length film The Secret of the Sword wherein She-Ra is introduced to the He-Man universe and must rescue Queen Angella from a minion of The Evil Horde. Glimmer is also clearly Adora’s best friend. In all actuality, the general lack of female rivalry should be attributed to the pre-sexualized nature of the show’s target audience. Though there are some crushes throughout the series, they are all harmless and never consummated (even with a kiss).

Unlike many superheroine mythologies, She-Ra isn’t the only one with astounding abilities. In fact, her friends possess a plethora of mystical qualities that make them assets to The Great Rebellion. Though the female characters are not diverse in their race or in their slim and buxom builds, they are diverse in their talents. Flight, clairvoyance, teleportation, creation of energy shields, spell casting, uncanny aptitude for disguises, power over frost, and physical transformations are just a handful of the amazing strengths She-Ra’s friends possess. To a woman, they are all brave, leaders in their own right, and capable of working as part of a collective.

She-Ra: “Ladies…um, and Bow, let’s kick some ass!”

Let us not forget that The Great Rebellion is a predominantly female rebellion from its leaders to its foot soldiers to the monarch they hope to enthrone. Glimmer’s mother, Angella is the Queen of Bright Moon and is considered the “rightful ruler of Etheria.” A benevolent matriarch, She-Ra and The Great Rebellion fight the evil Horde in order to restore Angella’s kingdom. All these women have joined together to fight Hordak, who is a symbol of the tyranny and oppression of the patriarchy. Don’t believe me? Just think about it: in the film The Secret of the Sword when we meet Adora, she is known as Force Captain Adora, and Hordak is a father figure to her. He has indoctrinated her into the Horde, leading her to believe that the Horde is just and the rebels evil. Hordak also surrounds himself with patriarchy-complicit women like Cat-Ra, Entrapta, Scorpia, and even the mother figure, Shadow Weaver who casts her spells to subdue Adora to the will of Hordak. Essentially, Hordak has lied to Adora about reality. Once she becomes aware of his lies, Adora turns against Hordak, discovers her true, empowered identity as She-Ra, joins a band of women, and fights to supplant him with a matriarchy.

She-Ra…for…the…win…

Yes, all the women of She-Ra are white (except for a handful of obscure cameos by Netossa), and they’re all scantily clad, thin ladies with big boobies. Yes, She-Ra is a calculated He-Man spin-off designed to bring in a female audience and sell more toys in the never-ending quest for more money. And, yes, it’s probably an accident that the girl power vibe and transparent anti-patriarchy theme are so strong. Whatever the studio’s reasoning, the end result is a network of powerful women who not only like each other, but they support each other, organize a rebellion against an oppressive patriarchal regime, and get shit done. The example this powerful group of women set for impressionable girls like myself is tremendous. In the 80’s, I had a glittery She-Ra sword that I felt completely justified in swinging around because I, like She-Ra, was the heroine of my own story.

PS: Mom, sorry about that lamp I broke.     


Bitch Flicks writer and editor Amanda Rodriguez is an environmental activist living in Asheville, North Carolina. She holds a BA from Antioch College in Yellow Springs, Ohio and an MFA in fiction writing from Queens University in Charlotte, NC. She writes all about food and drinking games on her blog Booze and Baking. Fun fact: while living in Kyoto, Japan, her house was attacked by monkeys.

Was ‘Jem & the Holograms’ a Good Show for Little Girls?

Jem Coloring Book

As a little girl growing up in the 80s, I loved the show Jem & the Holograms. I confess that I still have a bunch of the songs from the show that I listen to from time to time (occasionally subjecting my spin class attendees to a Jem track on my workout playlists). Looking back now as an adult feminist, I’ve wondered how the show influenced me and whether or not that influence was a positive thing. *I did a similar assessment of another of my much-loved 80’s cartoons called: She-Ra Kinda Sorta Accidentally Feministy.*

There are a few potential not-necessarily-empowering aspects of Jem. Firstly, the show is fashion-obsessed and revolves around the characters’ fashionability. Unlike most cartoons where the characters mostly wear the same outfit in every episode, the thin female bodies of Jem‘s characters are adorned in multiple wardrobe changes often within a single 20-minute episode. Fashion and modeling, we know, are traditionally coded as female. The fashion world is extremely hard on women, placing undue emphasis on their bodies, especially on the thinness of those bodies. The drummer (and Black bandmate) Shana, however, designs clothing, so there is an aspect of fun creative expression at play here. Not only that, but the band Jem & the Holograms gets into the world of fashion and music in order to maintain the foster home for young girls that they run.

Starlight Girls

In this light, being on the cutting-edge of fashion, making money, being famous, and maintaining their record label (Starlight Music) is all a means to a philanthropic ends. The band often performs benefit concerts, singing many songs that deliver a positive message about fair play, hard work, creativity, education, and friendship to its young, predominately female audience. Jerrica Benton (Jem’s alter ego) must become a savvy business woman in the advent of her father’s death in order to run her inherited huge record label while living with her beloved foster girls, trying to give them good, happy lives. Jerrica and her friends are capable, ambitious women who thrive in the business world and do so for noble reasons. That type of female representation is all too rare in any pop culture medium, and it definitely had a positive effect on my impressionable younger self.

Another aspect of the show that could be a negative for little girls was all the female rivalry. The primary focus of the show was the often high-stakes band rivalry between Jem & the Holograms and their nemeses (another all-female band), The Misfits.

Misfits Close-up
The Misfits: Roxy, Pizzazz, & Stormer

The Misfits were mean, reckless, and ruthless in their pursuit to beat Jem at everything. They’d lie, cheat, commit crimes and sabotage, and endanger the lives of Jem and her bandmates in order to win at any cost. They even had a song called “Winning is Everything.” True story.

[youtube_sc url=”http://www.youtube.com/watch?v=CMlneySmI3g”]

Though Jem passes the Bechdel Test with flying colors, this dangerous female rivalry is troubling, reinforcing mainstream media’s insistence that women can’t be friends; they must, instead, compete for resources, men, and general approval. Instead of the bands being able to cooperate and collaborate, they are mostly at each other’s throats (with The Misfits, of course, being the instigators). The upside of this rivalry is that the major players are all women. The characters with all the talent, power, and agency are women. The epitome of this is the all-powerful matriarchal figure of Synergy. She’s a basically sentient hologram generating computer system. She gets Jem and her crew out of countless jams, operates as home base for their operations, and acts as a concerned, maternal mentor for them. Though Synergy is a computer system, she has awesome power and Jerrica/Jem often goes to her for counsel.

Synergy to Jem
“Synergy, create a hologram of Jem.”

Not only that, but even the cruel Misfits are given depth over time. My favorite character (on whom I had a serious girl-crush) was Stormer, the blue-haired Misfit who was a bad girl with a heart of gold. When her bandmates crossed the line, she would always undermine their machinations in order to do the right thing, often saving the day. We also learn that Pizazz, the ringleader and front woman for the band, struggles with her former identity as: Phyllis, a rich girl with a neglectful father whose approval and attentiveness she could never garner. Despite the contentiousness of the rival bands’ relations, the fact that women are the primary actors and reactors gives the show a variety of female perspectives and permutations, which is what’s so often lacking in current female representations in film and on TV.

My beloved Stormer storms off.
My beloved Stormer storms off.

In fact, there are hardly any male characters in the show at all. There are only two to speak of: Jem/Jerrica’s love interest and road manager, Rio Pacheco, and The Misfits’ slimy band manager, Eric Raymond. Later the lead singer of The Stingers, Riot, enters the scene with his ridiculous hair and obsession with Jem. These male characters’ relevance and even usefulness was often in question. Eric was incompetent at all of his scheming in a distinctly Road Runner style. Jem/Jerrica couldn’t even confide her secrets in Rio, and he was often left waiting in the dark for situational resolutions. I often questioned how healthy for young girls the representation of the love triangle involving Rio, Jem, and Jerrica was. It was bizarre that Jem was Jerrica, so Rio was essentially cheating on his girlfriend…with his girlfriend. There was even an episode where Jerrica gets tired of being herself and her Jem personae, so she dons a hologram of a completely new appearance. Rio falls in love with her, too, and they share a kiss. Though the inherent deception on all sides of the relationship is not good role modeling, maybe it’s important that Rio loves Jerrica no matter what physical form she takes on.

I am in love with this Rio & Jem cosplay duo.
I am in love with this Rio & Jem cosplay duo.

The band itself, Jem & the Holograms, was also surprisingly racially diverse. The drummer, Shana, was Black, and the lead guitarist, Aja, was Asian. They later added a new drummer, Raya, who was Latina, when Shana took up bass guitar. Though the front woman for the band (who couldn’t actually play an instrument) remained a white woman, with the addition of Raya, there were actually more women of color in the band than white women. I don’t know if I’ve ever seen that kind of ratio on a TV show that wasn’t specifically targeted at people of color.

Jem and all the Holograms
Jem, Kimber, Aja, Raya, & Shana

Though the show’s focus on romantic love, fashion, and female rivalry are of dubious value, there are definitely a lot of good things going on with Jem & the Holograms: the notion that fame and fortune should be used for philanthropic means, that female friendships can be strong and form an important network of support, that a sense of community is crucial, especially that of an older generation of women actively participating in that of teenage girls, that the arts should be respected and fostered, and that the virtues women should value in themselves should include honesty, compassion, fairness, determination, and kindness. Maybe I’m biased because I always thought the show was “truly outrageous,” but the good seems to outweigh the bad, giving us a series about women that tried to teach little girls how to grow up to be strong, ethical, and believe in themselves.

She-Ra: Kinda, Sorta Accidentally Feministy

She-Ra: Princess of Fucking Power

Written by Amanda Rodriguez

Confession: as a child of the 80’s, I refused to watch cartoons that didn’t have a significantly visible representation of women in them, and the more visible and the more badass, the better. GI Joe and Transformers were out, but Jem and the Holograms, Thundercats, and He-Man made the cut (don’t ask me to explain my little girl logic). Though Jem had a ton of women in it and I loved the series obsessively, She-Ra: Princess of Power was my favorite because, not only did the show have tons of women in it, but they were all kickass warriors. I still think about and talk about the show more than is probably considered “normal” (whatever that bullshit word means). Now as an adult looking back, I’m compelled to figure out why that show has been so prominent in my consciousness then, as an impressionable young girl, and now, as a feminist grown.First, we’ve got to compare He-Man and She-Ra, twins with magical, transformative, empowering swords. He-Man’s non-magical alter ego is Prince Adam, while She-Ra’s is Adora. Prince Adam takes on the persona of the lazy, whiny, spoiled, conceited prince who is generally a coward, while Adora is the smart, organized, capable, and charismatic leader of The Great Rebellion. While He-Man had to spend half his time pretending to be a fuck-up and to this day people mock Prince Adam (I strongly advise you to watch the video below for some serious yucks), Adora was an example of a tactically astute, benevolent leader who included the talents and ideas of others.

[youtube_sc url=”https://www.youtube.com/watch?v=NjVugzSR7HA”]

When the twins transform into their superhero selves, both have equally unmatched physical strength (though She-Ra is more prone to doing flips and super sweet spin kicks while shouting “Hee-Yah!”). The jewel in She-Ra’s sword isn’t the only difference between her and He-Man’s swords of birthright. Her sword can transform into nearly any physical object she commands (a shield, a lasso, a ladder, even a helmet that lets her breathe underwater).

She-Ra: “Sword to ice-maker.” Great for making ice cream or freezing over lakes to go skating on warm summer days.

She-Ra also has innate powers that are denied He-Man. She can communicate via telepathy with animals. Not only that but she can heal the injured with a good old-fashioned laying on of hands. It’s easy to see some of her additional powers as the writers attempting to feminize the character. Her empathic communication with animals and healing powers could certainly be coded as “nurturing” and therefore more traditionally feminine, but at the same time, She-Ra is just as strong as He-Man. Let’s face it, with her extra abilities, she’s an even bigger badass than he is.

Then we’ve got to consider the sheer number of female heroes in She-Ra.

From left to right: Glimmer, Angella, Castaspella, She-Ra, Frosta, and the villainous Cat-Ra

Like most shows geared toward young girls around that era, there were a lot of female characters and a notable dearth of male characters. In fact, Bow was She-Ra’s only regularly featured male hero to be included in The Great Rebellion. I also remember She-Ra more consistently involving and more fully featuring its wide range of female characters than, say, My Little Ponies or Rainbow Brite.

In part because of the huge female cast, She-Ra also showcased tons of Bechdel test-passing female friendships.

From left to right: Perfuma, Castaspella, Mermista, She-Ra, Glimmer, Angella, Frosta

These women all work as a team for a noble common cause under a female leader, Adora. Glimmer and Angella are even an inter-generational mother-daughter duo with a profoundly strong connection as shown in the He-Man/She-Ra feature-length film The Secret of the Sword wherein She-Ra is introduced to the He-Man universe and must rescue Queen Angella from a minion of The Evil Horde. Glimmer is also clearly Adora’s best friend. In all actuality, the general lack of female rivalry should be attributed to the pre-sexualized nature of the show’s target audience. Though there are some crushes throughout the series, they are all harmless and never consummated (even with a kiss).

Unlike many superheroine mythologies, She-Ra isn’t the only one with astounding abilities. In fact, her friends possess a plethora of mystical qualities that make them assets to The Great Rebellion. Though the female characters are not diverse in their race or in their slim and buxom builds, they are diverse in their talents. Flight, clairvoyance, teleportation, creation of energy shields, spell casting, uncanny aptitude for disguises, power over frost, and physical transformations are just a handful of the amazing strengths She-Ra’s friends possess. To a woman, they are all brave, leaders in their own right, and capable of working as part of a collective.

She-Ra: “Ladies…um, and Bow, let’s kick some ass!”

Let us not forget that The Great Rebellion is a predominantly female rebellion from its leaders to its foot soldiers to the monarch they hope to enthrone. Glimmer’s mother, Angella is the Queen of Bright Moon and is considered the “rightful ruler of Etheria”. A benevolent matriarch, She-Ra and The Great Rebellion fight the evil Horde in order to restore Angella’s kingdom. All these women have joined together to fight Hordak who is a symbol of the tyranny and oppression of the patriarchy. Don’t believe me? Just think about it: in the film The Secret of the Sword when we meet Adora, she is known as Force Captain Adora, and Hordak is a father figure to her. He has indoctrinated her into the Horde, leading her to believe that the Horde is just and the rebels evil. Hordak also surrounds himself with patriarchy-complicit women like Cat-Ra, Entrapta, Scorpia, and even the mother figure, Shadow Weaver who casts her spells to subdue Adora to the will of Hordak. Essentially, Hordak has lied to Adora about reality. Once she becomes aware of his lies, Adora turns against Hordak, discovers her true, empowered identity as She-Ra, joins a band of women, and fights to supplant him with a matriarchy.

She-Ra…for…the…win…

Yes, all the women of She-Ra are white (except for a handful of obscure cameos by Netossa), and they’re all scantily clad, thin ladies with big boobies. Yes, She-Ra is a calculated He-Man spin-off designed to bring in a female audience and sell more toys in the never-ending quest for more money. And, yes, it’s probably an accident that the girl power vibe and transparent anti-patriarchy theme are so strong. Whatever the studio’s reasoning, the end result is a network of powerful women who not only like each other, but they support each other, organize a rebellion against an oppressive patriarchal regime, and get shit done. The example this powerful group of women set for impressionable girls like myself is tremendous. In the 80’s, I had a glittery She-Ra sword that I felt completely justified in swinging around because I, like She-Ra, was the heroine of my own story.

PS: Mom, sorry about that lamp I broke.