This is a guest post from Scott Mendelson. Originally published at Mendelson’s Memos.
One of these Journey 2 posters is not like the other. Hint, it’s the one with giant boobs that are more important than giant bees.
Here are four character posters (and one main poster) for Warner Bros’ upcoming Journey 2: The Mysterious Island. Each poster highlights a lead character and a respective giant animal menace. As you can clearly see, the focus point of three of the posters is the actual special effects creation that is chasing our heroes. In three of the posters, the human character is smaller than the monsters, thus making the giant animals themselves the center of our attention.
Of course, the middle poster in the top row, the one highlighting Vanessa Hudgens is a bit different. In her poster, the flying bee creature is smaller than Hudgens’s profile. So if the giant bee is not the center of attention, if it isn’t the fx monster in this poster, than what is?
Why, Hudgens’s boobs of course. As you can see, the largest thing on the poster, the thing that is clearly intended to be the focus point for Hudgens’s poster is the young actress’s rack.
The marketing team at Warner Bros. didn’t see fit to fetishize Dwayne Johnson’s massive muscles or any manly attributes that Josh Hutcherson may possess. But in her character poster (and the main poster on the bottom right), the young actress’s breasts are apparently the main attraction.
Because of course when you’re a girl in a generic or male-driven mainstream genre film, even when it’s a PG-rated adventure aimed at younger kids, the only marketable attributes you have is your ‘fuck-ability’. Stay classy, Warner.
Scott Mendelson is, by hobby, a freelance film critic/pundit who specializes in box office analysis. He blogs primarily at Mendelson’s Memos while syndicating at The Huffington Post and Valley Scene Magazine. He lives in Woodland Hills, CA with his wife and two young kids where he works in a field totally unrelated to his BA in Film Theory/Criticism from Wright State University.