Seed & Spark: To Web Series Or…

There’s a certain kind of freedom in the web series form; there are fewer constraints and not as many rules as there appear to be in television or film. I was incredibly inspired by so many shows I saw all over the web that bucked the norm in terms of how they told stories and who they portrayed on camera.

Things I Hate

Things I Hate

This is a guest post written by Molly Anne Coogan. Her webseries Things I Hate is currently crowdfunding via Seed & Spark.


I often get asked why I wanted to make a web series. Why not make a short film or put all those pages of a season together and make a feature? For starters, the show didn’t come into my head as a feature or as a short film. When I started writing, they came out as episodes and what I saw in my head was a show instead of a movie or a short; I wasn’t interested in squishing something into a box and I wanted to make what was in my brain.

As I mentioned in a previous post, I wrote this show when I was overcoming some big health issues and I was ready to get my hands dirty and make something — I wanted some immediate gratification. There’s no middleman with a web series, no distribution deal to negotiate, no hurdle to getting it out into the world. You create an account, design a page, and upload. Clearly the process is not as simple as that, but you’re catching what I’m throwing, yeah?

There’s a certain kind of freedom in the web series form; there are fewer constraints and not as many rules as there appear to be in television or film. I was incredibly inspired by so many shows I saw all over the web that bucked the norm in terms of how they told stories and who they portrayed on camera. I loved how F to the 7th challenged conceptions about sexuality and what it means to be a woman; how Broad City basically owned the shit out of everything and unabashedly showed women doing what they wanted without apologizing while having a blast doing it; and how High Maintenance allowed each episode to be its own contained world and didn’t feel the need for a continuous plotline. All these shows have incredibly unique voices, vibes, and tones and each is stellar in their own way. Their uniqueness got my creative juices flowing.

[youtube_sc url=”https://www.youtube.com/watch?v=42W_UWQPXok”]

The other benefit to a web series is the simple power of the Internet. You’re able to grow your audience, quickly connect, and find your people, whereas it’s much harder to do with other forms that have bigger machines involved. I had experience with the rapid-fire reach of the Internet when my sketch video “Nickelblock” from my comedy duo Moll & Rell went viral. We woke up one morning to the video having hundreds of thousands of views and being all over the front pages of The Huffington Post, Buzzfeed, Bustle, E!, and more. It was being talked about on the radio; I had friends from abroad telling me they saw it on publications overseas. It was wild and zany and so much fun, but also a totally different thing from a web series. It was a short, comedic tidbit as opposed to a show that you really have to sit and watch. “Nickelblock” was like a handful of candy whereas Things I Hate is more like a rich chocolate torte that you’ve got to take your time enjoying. Now I just want dessert…

I do feel is important to point out is that the line of what is “TV” and what is a “web series” is blurring with each passing day. I don’t own a television, but I “watch TV” because I own a computer. You can stream everything. In essence you could say that all television shows are web series because they’re streamed online. Perhaps they’re not made for the web at the start, but that’s where they’re ending up.

We have only two weeks left in our Things I Hate Seed & Spark campaign. If you’re a fan of ambitious, hilarious web series made by filmmakers easily distracted by sweets, join our team, and spread the word.


Molly Anne Coogan

Molly Anne Coogan is a maker of all things. As an actor she’s worked with Ars Nova, The Metropolitan Museum of Art, The O’Neill Theatre Center, The Civilians, TheatreWorks California, CBS, TBS, and more. She is one half of the comedy duo Moll & Rell known for their viral video “Nickelblock,” which Molly directed and co-wrote with her comedy partner Arielle Siegel. As a writer her work has been produced or developed by The Williamstown Theatre Festival, Ars Nova, SPACE on Ryder Farm and The 52nd Street Project. Her web series, Things I Hate, which she created, wrote, produced, and stars in premiered February 2016 on The A.V. Cluband features actors from The Knick, Girls, and Orange Is the New Black. She loves photo booths and the word “burgled.” She refuses to pass a lemonade stand without buying a glass. She lives in Brooklyn with her husband, Jonathan Anderson.