‘Mad Men’: Gender, Race, and the Death Knell of White Patriarchy

Over a hundred years later, the men of Mad Men are in a similar spot. It’s 1968, the peak of a decade marked by civil rights struggles. African Americans were fighting for their personal and economic rights after years of slavery followed by segregation and discrimination. Women were fighting for economic and reproductive rights.

The Don Drapers of the world are indeed in a “tight place.”

Season 6, which premiered on April 7, has focused tightly on Don as an anti-hero, if he’s even that. Don was largely a sympathetic protagonist from the beginning of the series, but he’s descending quickly into wholly loathsome territory. His obsession with death is symbolic of the death of a world around him that he’d become accustomed to–women have been quickly climbing up the corporate ladder and we are beginning to see conversations about racial tension in a more critical way.

At the beginning of Season 6, a montage of recent stories played, catching the audience up to speed. The focus was largely on the women in this montage: Joan’s rise to power, Joan’s relationship with her mother, Megan’s relationship with her mother, Megan’s pursuit of an acting career, Sally starting her period, Betty gaining weight and struggling with motherhood, Beth having electroshock therapy and Peggy advancing in her career.

Women’s experiences are not overlooked in Mad Men (although pregnancy is much maligned); of course, the feminism of the series has been pretty clear from the beginning.

As we move through the years with the characters, though, the women–especially in the work force–are beginning to surpass the men. At the ad awards in episode 5, Megan and Peggy were the only ones from SCDP who were up for an award. Both of them had moved on, though–Peggy to a more prestigious position and Megan to an acting career, which is what she desired.

Meanwhile, Don is having what appears to be a midlife crisis (perhaps his whole life is one long midlife crisis). He’s having an affair with Sylvia, who is married to Arnold, a doctor. Frequently, Arnold’s career is juxtaposed with Don’s. Arnold saves lives. Don sells lifestyles. In episode 5, Sylvia and Arnold are heading to Washington DC so Arnold can be a distinguished guest speaker. At the same time, Megan and Don are going to the ad awards ceremony, because Megan (not Don) is up for an award–which she wins. Don Draper’s grandeur seems less grand this season.

Lane committed suicide. Roger is in therapy; his mother dies, and he seems lost. Don is reading The Inferno and is searching and self-destructing. Pete is kicked out of the house for his infidelity. Abe is supported financially by Peggy. Ginsberg struggles socially on a date that his father set up.

The men of the series are falling.

The fact that Don seems to be falling into an abyss is symbolic of the time in which he lives. Just a few years prior, women were secretaries. Period. He had a wife who stayed home with children. Quickly, his world changed, largely because women fought for that change.

What does his life mean if it’s no longer what he has always known?

The women aren’t “there” yet (nor are we now), as Joan laments to her friend Kate that she’s still treated like a secretary after Kate expresses her jealousy of Joan’s position. (Their hungover, mascara-smudged morning in bed is such an accurate portrayal of female friendship.) Don is jealous of Megan’s on-screen love scene, and shows up to her shoot, not to support her.

There’s resistance, but of course there should be–that’s reality.

Another painful reality in Mad Men is how the show doesn’t tackle race issues head-on. No, the show does not tackle the struggles of African Americans with the same precision and nuance as it does gender issues. There is room for growth, if the subject is dealt with well. However, I can’t help but acknowledge that my discomfort with the main characters’ responses to racism and, most recently, the assassination of Martin Luther King Jr., is due to the fact that their responses were so realistic. Fear of rioting and violence, the immediate reaction to go on with the advertising awards, awkward responses and half-hugs to their black secretaries, the “wes” and “thems”–of course those scenes made me uncomfortable.

I’m sure I would have been very uncomfortable with how many white people reacted on that day in 1968. But we can’t change history and pretend these characters would have become adept at handling conversations about race overnight (except for Pete, the lone social justice crusader, who was probably just thinking about his own mortality, because he’s Pete, right?).

When Megan and Don return home and watch the news about violence breaking out on television, Megan asks Don if he thinks his secretary is OK (Dawn, a black woman). Don absently responds, “Sylvia and Arnold are in DC.” That’s what he cares about.

If race isn’t ever handled on Mad Men as well as gender has been, it should make us criticize the society of the time–and even today. I was glad to see the main characters react so awkwardly and uncomfortably to King’s death, because it was authentic–authentic to a point that we rarely see in fiction (racial tension is either totally absent or dealt with idealistically). As much as Mad Men is a feminist show, we also know the feminist movement has fairly consistently been labeled–often accurately–as a middle-class white women’s movement.

I hope Mad Men continues evolving into these conversations as Don devolves. Don’s obsession with death this season is symbolic of the death knell of the white patriarchy that was sounding in the 1960s. Dealing with these issues will only make the show richer and more meaningful.

Besides, at this point, I think most of us are pretty eager for Don to be squarely between a hawk and a buzzard.