Silver Spring, MD — Independent filmmaker Alyssa Michek must raise $5000 online to fund her short film “It’s All In My Head” in 30 days or less. The 25-year-old filmmaker is directing and producing her first professional short film. With experience directing student films, “It’s All In My Head” is her most ambitious yet, spanning five locations, shot on 16mm color film, with a professional cast and crew. Without a website like kickstarter.com Michek’s film would most likely never be made.
Kickstarter is a new way of funding creative projects “powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.” Instead of pitching to a studio, creators pitch to the kickstarter community, then use their network of supporters and self-promote in order to fund creative projects. In the first week Michek raised almost $1,500 and with 15 days left to go she is almost halfway there.
To promote “It’s All In My Head,” Michek, a DC native, is offering DC area residents access to special events. For a pledge of $150 spend a day on set. For $200 be an extra in the film with an open bar. With a pledge of $250 the backer and a guest will be VIPs at the film premiere.
“I’m a feminist,” says Michek, “and I think female perspectives are often under-represented in mainstream films.” Her film will center a woman’s story and encourage male viewers to identify with her, as the only fully realized character. “I wanted to come at this with a female perspective, but also have it be universal.”
“It’s All In My Head” is a 20-minute short film exploring the break-up script and how our culture shapes our concept of love. The film follows Alex and Michelle through their break-up showing the highlights of their relationship in flashbacks with voice-over from Michelle commenting on the relationship. Michelle criticizes the typical break-up speech and its excuses. She imagines herself in classic films that have shaped her concept of love and dreams a happy ending interspersed with contemporary film references. When she comes back to reality she finds that life is not like the movies.
“I do think our expectations and our concept of relationships are very much shaped by pop culture” says Michek “and most movies create unreal expectations.” With her film she hopes to combat and comment on these expectations and the culture that creates them.
Fundraising for “It’s All In My Head” ends August 6, 2011. If Michek does not meet her goal, she gets nothing. If all goes as planned, the film will shoot at the end of August and beginning of September and should be finished by the end of the year. Those interested in supporting the project should visit http://kck.st/nEZV4W to learn more.
For more information about this project or to schedule an interview with Alyssa Michek, contact her at alyssamichek@gmail.com or at itsallinmyheadfilm@gmail.com.
There’s only 45 hours left to fund the project so please take a look and consider pledging!
-Alyssa