The Academy has announced the theme of this year’s Oscars ceremony. Producer Neil Maron announced in an Instagram video, “It’s going to be a celebration of movie heroes: the popular heroes, the real life heroes, the animated heroes, and the superheroes.”
Here’s what I’m guessing this will look like: montages juxtaposing Nelson Mandela with Luke Skywalker and Norma Rae with Optimus Prime. Ellen DeGeneres wearing a Captain America costume (The Winter Soldier: in theaters April 4!). Bumpers before the cuts to commercial in which stars talk about their heroes. Someone will say Woody Allen and someone will say “my mom.” Lots of commercials for ABC’s Marvel’s Agents of S.H.I.E.L.D.
All those corporate possessives highlight the blatant commercialism behind the selection of this theme. And not just the obvious aforementioned synergy opportunities for host network ABC (which like Marvel Entertainment, is owned by Disney). It feels like another desperate attempt to get a younger, male-er audience for the telecast (and, truthfully, one I vastly prefer to hiring Seth MacFarlane to host). Even if the superheroes part of the equation doesn’t get the most play (and who are we kidding, it will), I suspect the Oscars ceremony will present myriad objectionable approaches to the concept of heroism. I am adding “Lara Croft appears in a montage of movie heroes” to my drinking game.
Feminist frustration aside, “Movie Heroes” is also simply a BORING theme. It’s too loose a category: it could mean “Characters Who Achieve Greatness” or “Characters Who Triumph Over Evil” or simply “Protagonists!”
I should probably roll my eyes and let this one go. The “theme” of an Oscars ceremony is one of the most forgettable and frivolous parts of a largely frivolous event. I had to look up last’s years theme (it was “The Music of the Movies,” which is what to that Jaws theme-as-orchestra-playoff-music debacle), and I’m not even sure how many of the Oscar ceremonies even HAVE themes, and to my horror I cannot find a list anywhere on the internet.
But my endless mining of the Academy’s database of acceptance speeches reminded me that the 65th Academy Awards in 1992 had a theme of “Oscar Celebrates Women and the Movies.” So at least at one point, the Academy was willing to celebrate themes that could generate actual, you know, interesting content.
I had hoped that the Academy would use this year’s ceremony to celebrate Black cinema. Even more so after last weekend’s surprising shut-out of actors of color at The Golden Globes (see this great piece by The Root‘s Keli Goff on that disappointment).
Annnnnnnnd I just deleted a paragraph I wrote about how it would be the perfect year for that considering the expected nominees, because the nominations just came out, and, well, why again did I think the Academy would celebrate Black cinema?
While 12 Years a Slave did nab nine nominations, it is knocked out of the headlines by American Hustle and Gravity, with 10 nods a piece. Nothing for Lee Daniels’ The Butler. Nothing for Fruitvale Station. Long Walk to Freedom couldn’t even get a Mandela death bump to get more than a “Best Original Song” nod for U2. (Hey, remember that time Bono sang “Tonight thank God it’s them instead of you” with the “them” being Africans?) I guess I’ll try to take some comfort in Pharrell Williams getting a Best Original Song nomination instead of Taylor Swift.
I’m not playing by my own rules. I shouldn’t expect the Oscars to nominate the worthiest performances or meaningfully reflect on our cultural moment and current place in the history of cinema. I should expect circus performers wearing capes doing interpretive aerial dance to a montage of John Williams themes. I should expect clips of Disney’s Bolt interspersed with Mr. Smith going to Washington. Maybe this year, instead of cutting off speeches with the Jaws theme, Superman will swoop in to pluck those verbose Sound Effects Editors right off the podium and fly them back to the nosebleed seats.
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