Written by Robin Hitchcock
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| Rodriguez, the central figure of documentary Searching for Sugar Man |
Searching for Sugar Man, considered the front-runner for Best Documentary Feature at the 85th Academy Awards this weekend, shares the unlikely story of Sixto Rodriguez, an obscure failed musician in the United States who became an icon on the other side of the planet in South Africa. Rodriguez is a figure of mystery to his fans, and urban legends bloom about his having committed suicide on stage. A group of fans seek out the truth in the 1990s, and find Rodriguez is alive, still living in poverty in Detroit, completely unaware that to a generation of South Africans, he’s a rock god.
It’s a fascinating stranger-than-fiction story that is heartwarming and inspiring: perfect subject matter for a documentary. And Searching for Sugar Man is undeniably well-crafted, building suspense and mystery in the first half of the film on the hunt for Rodriguez, yielding to a very satisfying emotional catharsis in the second half of the film, where we meet Rodriguez and his daughters and see his triumphant arrival in the land that adores him. The stand-in music videos for Rodriguez’s songs that pepper the film are gorgeous to look at and the songs themselves are a revelation. Searching for Sugar Man is an excellent film that has a huge problem: the invisibility of race.
Searching for Sugar Man is about white South Africans. This is not in of itself a problem. White South Africans have stories that deserve to be told. [I am a white American living in South Africa and I think you should hear me out, for example.] But race is an intrinsic part of any South African story, especially any apartheid-era South African story. And Searching for Sugar Man is barely interested in race. It presents white South Africans as synonymous with South Africans, which is an exceptionally outrageous instance of white cultural hegemony given this country’s very recent history of extreme racial oppression.
Stephen “Sugar” Segerman, one of the South African Rodriguez fans integral to solving the mystery of the musician’s fate, does qualify Rodriguez’s South African fans as the “white, liberal, middle-class,” but it’s a quick aside in one of many descriptions of Rodriguez’s South African ubiquity. We see how the white conservatives in the apartheid government responded to Rodriguez (by censoring his records and banning airplay). But at no point in Searching for Sugar Man do we hear from a black or coloured South African on Rodriguez (with the very small exception of a news broadcaster in archival footage). I wanted to know if Rodriguez’s influence made it outside the white bubble in apartheid-era South Africa, but Searching for Sugar Man wasn’t interested in telling me. Documentaries should not leave glaring questions unanswered.
Another South African blogger had the same curiosity, and asked a black friend about his memories of Rodriguez:
He replied that he had known of the artist, but only because he used to work in broadcasting. This short and interesting answer was essentially all I asked for; a black South African commenting on the fact that Rodriguez was virtually unknown or seemed to not have played a vital role in the lives of black South Africans. Not to prove that Rodriguez did not matter, but to acknowledge that though Rodriguez fan base was mainly white, it does not mean that black South Africans have nothing to contribute with in this particular and fascinating aspect of South Africa during apartheid. A story about Rodriguez would be incomplete without the mentioning of apartheid, and a story that talks about apartheid without including a black South African experience feels incomplete to me.
Searching for Sugar Man‘s treatment of apartheid is also limited to the white middle-class perspective. Rodriguez’s anti-establishment lyrics are said to have ignited political awakening in the white Afrikaner youth in South Africa. The white male Rodriguez fans elaborate: one saying Rodriguez’s song “The Establishment Blues” taught them the very concept of being “anti-establishment”, planting the idea that “it’s OK to protest against our society; to be angry against your society.”
Segerman adds, “Because we lived in a society where every means was used to prevent apartheid from coming to and end, this album somehow had in it lyrics that almost set us free, as oppressed peoples. Any revolution needs an anthem, and in South Africa, Cold Fact was the album that gave people permission to free their minds and to start thinking differently.”
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| South Africans protesting apartheid in the Soweto uprising of 1976. |
While there is no doubt that the apartheid government was oppressive to all South Africans, I bristle at hearing a white man refer to himself and his Afrikaner friends as “oppressed peoples” in a film that doesn’t provide the context of how apartheid shaped the lives of people of color in South Africa. The anti-apartheid movement we see in Searching for Sugar Man is one of privileged white youth rebelling against the censorship and control of their ultra-conservative government; when the fight against apartheid was a life-and-death struggle for basic human rights and freedom for millions of black and coloured South Africans.
Searching for Sugar Man‘s narrow white perspective on apartheid-era South Africa is all the more troubling because Sixto Rodriguez is himself a person of color (Mexican and Native American) living in extreme poverty in Detroit. Clarence Avant, an African American record producer who worked with Rodriguez, is the first and only person in the documentary to suggest that Rodriguez’s race may have contributed to his commercial failure in the United States. Rodriguez does not appear to be concerned with material wealth, having given away most of the money he’s earned touring after his rediscovery in the late 1990s (Since the release of this documentary, Rodriguez has embarked on a world tour). But when one compares the urban blight Rodriguez sang about on his albums to the circumstances of many South Africans two decades after the end of apartheid, the omission of their story in this documentary is even more appalling.
I’m delighted that Searching for Sugar Man has helped expose Rodriguez’s fine music to a wider audience (including myself); and as a resident of South Africa it is nice to see this country have a worldwide cultural moment. I just wish that the documentary that achieved all this was more fully and honestly representative of South Africa and its history.
Thanks
I saw it the other day and I was thinking exactly the same things as you.
Hello Robin!
Thanks for this, its so reassuring to find people thinking alike about this movie. I watched the film last week and have discussed with many friends about this controversy. However, not many people would agree with my point. Music lovers weren’t able to see beyond the character and his music (which I agree, are amazing), and other people were just so captivated by the story that they didn’t even want to stop to think about it.
In terms of the representation of race and the geopolitical and historical context, this film is so problematic. It is such a “white gaze”. I think it was quite irresponsible from the director to talk about such a difficult context being a Swedish white man (who has no idea about the context and hasn’t researched enough about it either).
I think you are so right with your text, but instead of “making race invisible” I would say “it only visibilizes WHITE RACE and its interests” in two political contexts of struggle: one in the States in the 70s with Latinos, and another -even worse- in South Africa with black people and the crimes of the apartheid.
I think the proof of all this is that the film won an OSCAR, which shows how much it accomplishes Hollywood’s white and Right wing ideology.
Thank you for this post. It’s the first one that came up when I googled ‘Where are the black people in Sugarman’. Not only in S.A.
Detroit, like South Africa, is 80% black. And while we find out that Rodríguez came up at the same time as Motown, we hear nothing more about the black community, at the very least they could have asked him how the music of Detoit at the time influenced him. Instead the only black person we see is the guy that appears to have robbed him.