Marvel Studios made another gigantic pile of money last weekend with Guardians of the Galaxy. Even though it is based on a property that could kindly be referred to as “obscure,” the Marvel name plus a great trailer plus a genius week-after-ComicCon release = big opening weekend. Even for a movie about Andy Dwyer, a green badass chick, a beefy guy painted like a brocade tablecloth, a cyborg raccoon, and a sentient tree creature all getting their space opera on over a purple ringpop of a MacGuffin.
Guardians of the Galaxy is flat out aggressively weird (up to and including its gigantic EFF YOU of a post-credits scene reminding us of the grand history of weird comic book adaptations). It has capitalized perfectly on this moment of comic book blockbusters and consumers’ particular faith in the Marvel Cinematic Universe. As a super-dork who loves her some space cowboys and space cowgirls and space nonbinary cow-wranglers, I just want to issue my most sincere and grateful slow clap. Way to take your moment, movie.
And while Guardians of the Galaxy doesn’t make straight A’s on the feminist scorecard, as expertly detailed by my Bitch Flicks colleague Andé Morgan, it still represents an important moment for feminist fans of genre flicks. First, this is the first Marvel movie with a credited woman writer, Nicole Perlman. Male-dominated movie studios seem to be just now wrapping their heads around the idea that women actually pay to see movies, and that’s not necessarily moving them to cater to what the female audience wants. Getting more women on the creative end is vital, particularly women like Perlman who can make bizarre material palatable to mainstream audiences, because comic books sources are never short on w’s, t’s, or f’s.
Guardians of the Galaxy must bear inevitable comparisons to Star Wars. Sidestepping their actual relative merits, these films collectively prove that the moviegoing public are, at large, huge dorks. If you have compelling characters and a decent level of whiz bang in your FX, we’ll happily embrace whatever nonhumanoid creatures and nonsensical mythos you hurl at us.
And with no disrespect meant toward the legions of FX engineers anonymously creating cinematic wonder for our consumption, it seems that the compelling characters are the tricky part; without those you’ve got a Transformers on your hands, or the film nodded toward in GotG’s post-credits sequence.
Too often, studios conflate “compelling character” with “white dude.” And yep, there’s a bright shiny White Dude at the center of Guardians of the Galaxy, acting as the sole representative of Earth to boot. But in case you haven’t caught my “wait, seriously?” drift yet, everyone else in the movie is some variety of alien including the dynamic duo of a CYBORG RACCOON and SENTIENT TREE.
All of which means that there’s no excuse left in the world to only make movies about the white dudes in comics. Don’t even begin to pretend with your “too unknown.” Please stop with your “not accessible to mainstream audiences.” And don’t think you’re going to get much further with Marvel Studio’s president Kevin Feige’s usual line about “timing” and “telling the right story,” because the time is obviously NOW to throw any and all Marvel pasta at the movie screen, and the “right story” is clearly irrelevant (I don’t think Guardians of the Galaxy got made because the studio just couldn’t sit on this brilliant yarn about a face-melting space ruby).
Unfortunately Feige is craftily spinning Marvel’s boon time as somehow making it even more difficult for them to release new properties:
I hope we [release a female-led film] sooner rather than later. But we find ourselves in the very strange position of managing more franchises than most people have — which is a very, very good thing and we don’t take for granted, but is a challenging thing. You may notice from those release dates, we have three for 2017. And that’s because just the timing worked on what was sort of gearing up. But it does mean you have to put one franchise on hold for three or four years in order to introduce a new one? I don’t know. Those are the kinds of chess matches we’re playing right now.
Well who would want to play a chess match with only white pieces and no queens? You need to shake up your board, Marvel. No more excuses.
Robin Hitchcock is an American writer living in Cape Town who complains about this stuff a lot.
“I don’t think Guardians of the Galaxy got made because the studio just couldn’t sit on this brilliant yarn about a face-melting space ruby”
That is where articles like these are fundamentally wrong. Guardians was made very specifically and very appropriately timed to introduce certain aspects of the larger Marvel mythos… aspects that are going to come to bear in a big bad way during the next phase of Marvel films.
Feige and company are not charged with being reactionary. They have laid out a very long tail plan that will take the Marvel Cinematic Universe to a lot of different places… Black Panther and Captain Marvel are both incredibly likely to be major players in that tapestry. We just don’t have confirmed release days for those films just yet.
Marvel has been largely VERY good about presenting strong characters representative of both racial and gender diversity. They rarely lean on traditional female role tropes, and have introduced at least 6 or 7 bad ass females who happen to be strong characters.
It is important to embrace an issue that needs to be solved, but Marvel has been doing a lot to push up the low bar that is female representation in these types of stories.
You are right that Marvel has jumped over the ridiculously low bar for representation in these kinds of movies, it’s just my job as a feminist cultural commentator to keep asking for that bar to go higher.